Marketing Director

Company Description

Utah Cancer Specialists (UCS) is Utah's largest community-based oncology practice. UCS offers diverse expertise in oncology and hematology, delivering comprehensive care to patients with cancer and blood disorders. The practice is committed to providing advanced and personalized treatments to improve patient outcomes and quality of life. UCS is renowned for its experienced team of healthcare professionals and state-of-the-art facilities.

Role Description

This is a full-time on-site role for an experienced Marketing Director located in Salt Lake City, UT. The Marketing Director will be responsible for leading market planning, managing the marketing team, conducting market research, and developing marketing strategies. The individual will also collaborate with the sales team to enhance market presence and drive business growth. Daily tasks include creating marketing campaigns, analyzing market trends, overseeing promotional activities, and optimizing marketing efforts to achieve business objectives.

Qualifications

• Market Planning and Marketing Management skills
• Strong leadership and team management abilities
• Excellent analytical and strategic thinking skills
• Effective communication and presentation skills
• Bachelor's degree in Marketing, Business Administration, or related field
• Experience in the healthcare industry is required

Duties & Responsibilities

• Develop comprehensive annual marketing budget detailing the costs for marketing efforts
• Report weekly to CEO and physician executive team on progress and issues
• Coordinate with IT as needed to support all digital marketing efforts and requirements
• Partner with Director of Human Resources to plan and implement UCS communications and employee events including all employee meetings, summer party, charity giving, recognition days, retirement parties, holiday parties, etc.
• Maintain and update all printed materials as needed. This includes updating the company brochure as needed with additional provider names, locations or other information.
• Coordinate communications to introduce new physicians, locations or services.
• Arrange for photography as needed
• Establish and cultivate relationships with all constituents of UCS including referring physicians, strategic system partners, charitable organizations, .
• Conduct market research as requested to support strategic initiatives and growth planning.
• Prepare annual calendar of events to include all community cancer events for all UCS locations, i.e., Komen Race for the Cure, Breast Cancer Awareness Month, ACS Daffodil Days, ACS Gala, Survivors at the Summit, etc. Prepares supportive budget for said events.
• Coordinates all events (communications, materials, staffing etc.) to ensure all events are carried out in a professional manner. Attends all events personally to oversee their professional implementation.
• Coordinate all UCS media activities to include social media, print media, press releases, radio and television activities.
• Coordinate and conduct open house events as requested to introduce UCS people, programs and services.
• Remain attuned to community resource classes and activities. Coordinate these activities with community providers and ensure such activities are communicated to patients or other interested parties.

Knowledge, Skills & Abilities:

Excellent verbal/ written communication skills and organizational skills. Ability to work independently and creatively in a team-oriented environment and with the patient and private sector. Detail-oriented, personable and confident. Strong interpersonal skills and the ability to professionally represent the company as a spokesperson. Prefer 7+ years' experience in Marketing with heavy emphasis on digital/social.

EDUCATION /TRAINING REQUIREMENTS:

Bachelor's Degree in Digital Marketing, Social Media, Business Management, or other relevant discipline. 7+ years of experience in marketing, with at least two years leading teams at a senior level. Experience in healthcare is required.