Director of Sales

14 hours ago


New Braunfels, Texas, United States PAKMULE Full time

Director of Sales – Wholesale & Retail Accounts

About PAKMULE

PAKMULE is a Texas-based company located in the Hill Country town of New Braunfels. We design and manufacture performance outdoor gear that helps people escape the everyday, pursue their passions, and create lasting memories — all while emphasizing sustainability, conservation, and American manufacturing.

Founded in 2017, PAKMULE exists to help people Load and Go. As we grow, we are focused on expanding our retail footprint, strengthening partnerships, and building a world-class team that believes in getting outside and doing things the right way.

Position Overview

The Director of Sales is responsible for building, leading, and scaling PAKMULE's national wholesale and retail sales efforts. Acting as the face of PAKMULE to retail buyers, distributors, and strategic partners, this role owns revenue growth, key account relationships, and the development of a high-performing sales organization.

This is a player–coach role. The Director of Sales will personally call on key retail accounts while building the foundation for a scalable national sales team.

What You'll Do

  • Own national wholesale and retail revenue targets

  • Personally sell into key regional and national retail accounts

  • Leverage existing buyer relationships to expand retail placement

  • Develop and execute national sales strategy

  • Recruit, hire, train, and lead sales representatives or territory managers

  • Establish sales processes, KPIs, and accountability

  • Lead trade show strategy and representation

  • Train dealers and retail staff to improve sell-through

  • Collaborate with marketing on launches, promotions, and merchandising

  • Forecast revenue and manage sales pipelines

  • Provide market feedback to product and leadership teams

About You

You are a proven sales leader who still loves to sell. You are relationship-driven, goal-oriented, and excited by the opportunity to build something meaningful from the ground up.

You understand how retail buyers think, enjoy being in the field, and are comfortable balancing hands-on execution with strategic leadership.

Qualifications

  • 8–12+ years of wholesale or retail sales experience

  • Proven success selling into retail stores (outdoor, automotive, lifestyle preferred)

  • Experience building, managing, or scaling a sales team

  • Strong existing retail buyer relationships preferred

  • Comfortable traveling 50–60% nationally

  • Excellent communication and presentation skills

  • Strong business and financial acumen

  • Highly organized and results-driven

  • College degree preferred but not required

Compensation & Benefits

  • Competitive base salary (DOE) plus performance-based bonus or commission

  • Travel expenses covered

  • 15 days PTO plus 9 company holidays (nearly 5 weeks paid time off)

  • Opportunity to help build and lead a national sales organization

Location

This role is based in New Braunfels, TX. This position requires close collaboration with leadership and regular travel.

Job Type: Full-time

Pay: $55, $95,000.00 per year

Work Location: In person


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