Senior Director, GTM Strategy and Planning

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit to see how we empower creators to own their own destiny.
About The Role
At Klaviyo, we empower creators to own their growth. We're looking for a
Senior Director of Go-To-Market (GTM) Strategy & Planning
to help us unlock our next phase of growth across product lines, customer segments, and global markets. In this highly strategic role, you'll drive GTM planning across the entire customer lifecycle—from acquisition to retention—ensuring we're aligned, efficient, and always putting the customer first.

You'll work cross-functionally with senior leaders in Sales, Marketing, Customer Success, Product, and Finance to define the GTM vision and operationalize it at scale. This role also plays a key part in preparing materials for board meetings and driving the company's operating cadence, ensuring strategic priorities are translated into execution and tracked with rigor.

The ideal candidate combines strategic thinking, operational excellence, and a deep understanding of high-velocity SaaS business models.

How You'll Make a Difference

• Set the GTM Vision: Lead the development of Klaviyo's integrated GTM strategy in partnership with Sales, Marketing, and Customer Success leadership.
• Drive Strategic Planning: Co-own the annual and long-range planning processes with Product and Finance, aligning GTM motions and Product strategy to corporate objectives and customer needs.
• Lead GTM Forecasting & Modeling: Oversee the development and management of GTM-related forecasting models (e.g., revenue, pipeline, customer lifetime value) to ensure accuracy, support financial planning, and provide a reliable view of the business outlook.
• Operationalize the Business: Define and manage Klaviyo's GTM operating cadence—including QBRs, business reviews, planning cycles, and key executive touchpoints.
• Support Executive & Board Engagement: Lead preparation of GTM content for board meetings, exec offsites, and company-wide strategic updates—ensuring alignment, clarity, and impact.
• Enable High-Impact Execution: Translate strategic initiatives into executional roadmaps that deliver measurable impact across pipeline, revenue, and customer outcomes.
• Monitor and Optimize Performance: Define KPIs, analyze data to identify trends, gaps, and opportunities for improvement, perform root cause analyses and develop action plans for remediation.
• Inform Investment Decisions: Partner with Finance to build business cases for new initiatives, segment expansion, territory design, and headcount planning.
• Lead Cross-Functional Workstreams: Drive alignment and execution across GTM programs including pricing & packaging, product & feature launches, and international expansion.
• Mentor & Scale the Team: Lead and grow a high-performing team of GTM strategists, analysts, and planners.
• AI-First: You've already experimented with AI in work or personal projects, and you're excited to dive in and learn fast. You're hungry to responsibly explore new AI tools and workflows, finding ways to make your work smarter and more efficient.

Who You Are

• 15+ years of experience in GTM strategy, revenue operations, management consulting, or a similar role in a high-growth SaaS environment.
• Experience owning GTM or business operating cadences at scale—quarterly reviews, planning and forecasting processes, and board-level reporting.
• Strong grasp of SaaS economics and the customer lifecycle—from lead to loyal advocate.
• Proven success leading complex, cross-functional initiatives with executive visibility and measurable impact.
• Analytical mindset with fluency in data—comfortable diving into metrics to extract insights and tell compelling stories.
• Demonstrated ability to take initiative and manage multiple, complex, competing priorities.
• Superb people and leadership skills and ability to drive large-scale change management.
• Comfortable navigating ambiguity and driving clarity in fast-paced environments.
• Exceptional communication skills—clear, concise, and effective with stakeholders across all levels.
• Transformed workflows by putting AI at the center, building smarter systems and ways of working from the ground up.
• Experience with Salesforce, Tableau, SQL, or similar tools is a plus.
• MBA or relevant advanced degree is a plus, but not required.

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

Massachusetts Applicants
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant's job-related skills, relevant experience, education or training, and work location.

In addition to base salary, our total compensation package may include participation in the company's annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.

Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.

Base Pay Range For US Locations:

$236,000—$354,000 USD

Get to Know Klaviyo
We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.

AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.
By participating in Klaviyo's interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
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