Sales Manager

Sales Manager – New Home Sales

Location: Charleston, South Carolina

Industry: Residential Homebuilding

Position Overview

The Sales Manager oversees all new home sales activities across assigned communities within the Charleston market. This role is responsible for leading a team of New Home Sales Counselors, driving absorption and revenue goals, optimizing pricing strategies, and ensuring an exceptional customer experience from first visit through closing. The ideal candidate is a strong leader with deep knowledge of new-construction sales, local market dynamics, and team development.

Key Responsibilities:

Sales Leadership & Team Management

• Recruit, hire, train, and develop New Home Sales Counselors.
• Provide ongoing coaching, mentorship, and performance evaluations.
• Conduct regular community visits to support the team and ensure consistent sales execution.
• Foster a culture of accountability, professionalism, and high performance.

Sales Strategy & Execution

• Create and execute community-specific sales strategies to achieve targeted absorption rates and revenue goals.
• Manage pricing, incentives, and lot premiums based on market conditions and inventory goals.
• Monitor sales traffic, conversion rates, and competitive activity to adjust plans proactively.
• Collaborate with Marketing on advertising, promotions, and lead-generation programs.

Contract & Transaction Oversight

• Review purchase agreements, option selections, and pricing worksheets for accuracy and compliance.
• Ensure sales processes adhere to company policies and applicable real estate regulations.
• Support sales counselors in resolving customer questions, negotiations, and escalated issues.

Cross-Department Collaboration

• Partner with Construction, Design Studio, and Operations teams to align on schedules, product offerings, and community releases.
• Provide market-driven feedback on floorplans, features, and product positioning.
• Communicate customer expectations and updates to internal stakeholders throughout the build process.

Customer Experience

• Ensure consistent delivery of a high-quality, customer-focused experience across all communities.
• Oversee the sales journey from first model home visit to closing, ensuring timely communication and issue resolution.
• Help maintain strong post-sale relationships to support referrals and community reputation.

Reporting & Forecasting

• Analyze sales metrics and generate weekly, monthly, and quarterly reports.
• Forecast sales performance, community absorption, and staffing needs.
• Monitor KPIs such as backlog, cancellations, traffic counts, and conversion rates.

Qualifications

• 3–5+ years of experience in new home sales leadership
• Strong knowledge of residential construction, real estate transactions, and local Charleston market trends.
• Demonstrated ability to lead, motivate, and develop sales teams.
• Excellent communication, presentation, and negotiation skills.
• Highly organized with strong analytical and data-driven decision-making abilities.
• Proficiency with CRM systems and Microsoft Office Suite.
• Active real estate license (or ability to obtain if required by state regulations).
• Ability to travel regularly between communities and work weekends as needed.

Why This Role Matters

This position plays a pivotal role in community absorption, revenue growth, customer satisfaction, and overall market success. The Sales Manager directly influences product positioning, pricing strategy, and team performance — making this one of the most impactful leadership roles in the division.

Job Type: Full-time

Pay: $100, $120,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Experience:

• New construction sales: 3 years (Required)
• Sales management: 2 years (Required)

Work Location: In person