Director, Marketing, Core Infectious Diseases

Bring more to life. 

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? 

At Cepheid, one of Danaher's 15+ operating companies, our work saves lives—and we're all united by a shared commitment to innovate for tangible impact. 

You'll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact – innovating at the speed of life. 

At Cepheid, we are passionate about improving health care through fast, accurate, molecular diagnostic systems and tests. As a member of our team, you'll get to make an immediate, measurable impact on a global scale, within an environment that fosters career growth and development. Our mission drives us to develop groundbreaking solutions for the world's most complex health challenges. Together, we bring MORE change to the world. Learn about the Danaher Business System which makes everything possible. 

As the Director, Marketing, Core Infectious Diseases  (HAI, Sexual Health, Virology, Oncology), you will play a pivotal role in shaping the future of our market-leading infectious disease portfolio across the U.S. region – driving commercial growth and market leadership. 

Position Overview 

We are seeking a strategic and dynamic Marketing Director of US Core Infectious Diseases to lead our product marketing efforts in the U.S. This high-impact role is responsible for shaping and executing the marketing strategy that drives growth, innovation, and customer engagement across the region. 

As the marketing lead for the core infectious diseases portfolio, you will oversee the development and execution of comprehensive go-to-market plans, product launches, and demand generation campaigns. You'll collaborate closely with cross-functional teams, including global product management, sales, and R&D, to ensure our solutions meet market needs and deliver exceptional value to customers.  As a disease area expert, you will work cross-functionally to differentiate our portfolio, deliver compelling value stories, and engage key stakeholders—from lab directors to clinical decision-makers. 

This position is part of the Customer Activation and Americas Marketing organization and will lead a team focused on positioning, messaging, demand generation, campaign execution, and market development for Cepheid's core infectious diseases products. 

This position reports to the Senior Director of US Marketing and is part of the Marketing department located in Sunnyvale, CA.  

In this role, you will have the opportunity to:  

• Lead U.S. Core Infectious Diseases Marketing Strategy: Own the end-to-end marketing plan for the portfolio, aligning with business objectives, market opportunities, and competitive dynamics. 

• Drive Launch Excellence and Market Insights: Lead regional product launches with precision and serve as the subject matter expert on the relevant disease areas, customer needs, and buying journey. Translate insights into actionable strategies to protect and grow market share. 

• Develop Value Proposition and Demand Generation: Define product value stories and messaging tailored to target personas, and design integrated campaigns across digital and traditional channels to drive awareness, engagement, and demand. 

• Enable Commercial Success and Customer Engagement: Partner with sales and cross-functional teams to deliver tools, training, and educational programs that empower the field and engage healthcare professionals, key opinion leaders, and the broader clinical community. 

• Build Teams and Measure Impact: Manage and mentor a high-performing marketing team, foster accountability, and define KPIs to track marketing effectiveness and ROI for continuous improvement. 

Essential requirements of the job include: 

• Bachelor's degree with 14+ years (or Master's with 12+ years) in relevant marketing roles.  

• 4+ years of strong leadership and team management experience building and managing high-performing teams in matrixed environments. 

• Proven experience in product or portfolio marketing for regulated healthcare products, preferably diagnostics, medical devices, or life sciences. 

• Demonstrated success leading product launches and go-to-market strategies in cross-functional, fast-paced, matrixed environments. 

• Deep understanding of go-to-market strategies, product positioning, and customer segmentation; ability to synthesize market trends and customer insights into actionable plans. 

• Exceptional communication and stakeholder management skills with a track record of influencing across all levels and partnering with sales teams to deliver commercial results. 

It would be a plus if you also possess previous experience and knowledge in: 

• Infectious disease diagnostics, testing, or molecular diagnostics 

• U.S. healthcare market dynamics, including reimbursement and health economics 

• Sales enablement platforms, CRM tools, and campaign analytics 

Why Join Us? 

At Cepheid, we are transforming diagnostics to improve lives. Join a passionate team that's driving innovation in healthcare and making a real-world impact. As part of the Danaher family of companies, you'll have access to world-class development opportunities and a global network of professionals 

Cepheid, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info. 

The salary range for this role is $166,000 - $230,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future. 

This job is also eligible for bonus/incentive pay. 

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees. 

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law. 

Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

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