Digital Marketing Manager

3 days ago

United States Talent Navigators Full time $120,000 - $180,000 per year
The Digital Marketing Manager will help us in our mission by overseeing digital marketing and paid advertising strategies that help grow and scale our business. The ideal candidate is creative and analytical and can conceptualize and execute a digital campaign from start to finish while optimizing quality conversions. We are looking for a digital native with extensive experience managing digital advertising programs designed to achieve lead and pipeline objectives from specific ideal companies. You will be responsible for developing and implementing digital demand growth strategies and processes that help accelerate business objectives and drive better efficiencies across the organization. What you'll do
    • Lead the digital marketing and paid advertising strategy to include global cross-channel lead generation campaigns, brand awareness, website conversion optimization, paid and organic search performance, and digital program performance analysis and reporting.
    • Develop and implement digital media strategies designed to successfully target ABM audiences to drive lead generation and marketing pipeline growth.
    • Manage day-to-day ad campaigns across multiple platforms, including AdWords, Bing, LinkedIn, Facebook, and DSPs (DemandBase).
    • Collaborate across the marketing department to execute online promotions that accelerate lead and ABM account movement through the funnel.
    • Manage paid advertising budget, define KPIs, analyze and report on digital advertising metrics, and continuously optimize online campaigns for improved performance.
    • Collaborate with the content team on audience intent signals, keyword research for organic search optimization, SEM, and ad copy.
    • Develop A/B testing and conversion optimization efforts in ads, landing pages, and other key online experiences
    • Evaluate marketing technology to support digital marketing efforts and marketing department growth, including new and existing tool cost-benefit analysis.
    • Create and manage reports of the digital marketing contribution to the pipeline, and assess their performance throughout the funnel.
Experience needed
    • 5 - 7 years experience working in digital marketing and paid advertising with enterprise-class technologies
    • Experience in ABM, email marketing, SEO, website management, digital performance reporting, and A/B and Multivariate testing
    • Experience with advertising platforms - Programmatic Display, AdWords, Bing, LinkedIn, Industry Publications
    • Experience in Google Analytics, Google Tag Manager, Data Studio
    • Experience managing digital agencies
    • Performance attribution reporting and data modeling
    • Deep understanding of modern marketing technologies
    • Proven in delivering meaningful business results
    • ADWords certification preferred
    • Experience with HubSpot, Marketo, Pardot, or Salesforce

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