Head of Business Insights and Analytics

Full Time
• Hybrid - US

CRUNCH FITNESS, Head of Business Insights and Analytics

REPORTS TO: Chief Financial Officer

Who We Are

Crunch Fitness is a rapidly expanding fitness brand with over 500 franchised and corporate-owned gyms across the United States and internationally.

Rated as the #1 Fitness Franchise by Entrepreneur in 2024 and 2025, our unfiltered philosophy of "No Judgments" drives us to create a gym and community for all. We believe in making serious fitness fun by fusing exercise with entertainment and innovation.

Experience the unique opportunity to be part of our high-growth team, where professional development and advancement are plentiful. Together, we are redefining the fitness industry.

Position Summary

The Head of Business Insights (BI) and Analytics is an integral Senior Leader to inform, influence and partner in Crunch's strategic growth and evolution. In this newly created role, the Head of BI and Analytics will play a critical role in shaping the strategic direction of Crunch by partnering with business and functional leaders to generate insights and analytics about all aspects of the enterprise and franchise ecosystem. The ideal candidate will have a solid technical foundation, strategic mindset, can craft a compelling insights narrative based on data and is an effective relationship builder and exceptional collaborator. The role, based in New York (preferred) or Dallas, is an essential leader in Crunch's global growth and will lead our data strategy, build robust analytics frameworks, and deliver actionable insights that influence high-level decision-making across the organization. This role sits at the intersection of data science, business strategy, and operational execution.

Key Responsibilities

• Leadership & Strategy
• Develop and execute a comprehensive strategy for analytics tools that support and improve key business decisions.
• Collaborate with senior leadership to align analytics initiatives with overall business objectives.
• Define and execute the company's analytics and insights strategy in alignment with business goals.
• Foster a data-driven culture across all departments.
• Data Infrastructure & Tools
• Lead and oversee the design, development, and implementation of driven data architectures, analytical models, and research methodologies, enabling the extraction of actionable insights from complex and diverse data ecosystems.
• Serve as the visionary for data innovation strategy, drive the adoption of emerging technologies, advanced analytics, and data-driven solutions to power business growth. Collaborate with engineering and IT to ensure data systems are scalable, reliable, and secure.
• Insights & Storytelling
• Gather, analyze, and interpret data to develop a story, provide actionable insights, and enhance business strategies and decisions. Utilize advanced analytics techniques to uncover trends, patterns, and opportunities.
• Deliver strategic analyses on growth, customer behavior, pricing, product performance, and market trends providing C-level decision support and guidance.
• Cross-functional Collaboration
• Collaborate with cross-functional teams and key leadership, inclusive of Marketing, Operations, Experience, Development, and other stakeholders to co-create data-centric initiatives that align with business objectives.
• Support KPI development and ongoing performance management for key business areas.
• Governance & Best Practices
• Establish processes for data quality, integrity, privacy, and compliance.
• Develop and socialize best practices for data analysis, reporting, and measurement.

Ideal Candidate Profile

• Experience and education: 10+ years of experience in data analytics, strategy, or a related field, with a focus on enabling businesses with data. 3+ years in a senior role leading analytics and business insights initiatives. Bachelor's degree in a relevant field is required with advanced degrees preferred.
• Strategic Thinking: Strong strategic planning and analytical skills, with the ability to develop and execute data-driven strategies that align with business goals.
• Communication: Excellent verbal and written communication skills, with the ability to convey complex data insights to non-technical stakeholders and craft compelling stories based on data and analysis.
• Problem-Solving: Demonstrated ability to identify and address challenges, leveraging data to drive solutions and improvements
• Leadership: Proven leadership and management skills, with the ability to inspire and motivate a team of professionals and lead by influence.
• Innovation: A passion for staying current with industry trends and a drive to innovate and improve data tools, systems, and uptake.
• Organizational Experience: Proven ability to be successful in a complex, fast-paced environment.
• Technical Skills: Proficiency in data analysis tools and software (Power Query, Python) and experience working with large data sets. Proven ability to take disparate reporting and develop a cohesive data strategy that provides insights and clearly informs areas of action.

Why This Role Matters

This is not just a Data role, it is a critical driver of Crunch success, system excellence, and brand trust. As the Business Insights Leader, you will help navigate one of the most complex and vital intersections in the business, influencing decisions that impact hundreds of owners, thousands of members, and the future of the Crunch brand.

Flexible work from home options available.

Compensation: $250,000.00 per year

Crunch is a No Judgment Gym that believes in making serious exercise fun by fusing fitness and entertainment.

Looking to combine work, fitness and fun? Working at Crunch is more than a job, it's an opportunity to inspire others to reach their fitness goals. Our 'No Judgments' philosophy attracts a diverse and welcoming group of professionals and makes Crunch an amazing company to work for.