Assistant Marketing Manager

50 minutes ago

High Point, North Carolina, United States Hafele Brand Full time

Role Overview

The Assistant Marketing Manager serves as a key support partner to the Marketing Communications lead, acting as a "right-hand" contributor in the planning, coordination, and execution of global B2B marketing communications initiatives. This role is ideal for a candidate with 2–4 years of professional experience who is ready to grow beyond execution-only work and develop broader ownership across campaigns, content, agencies, and events.

The role supports day-to-day marketing communications requests, contributes to content development across channels, and helps ensure projects move forward on time, on brand, and on strategy.

Key Responsibilities

Marketing Communications Support

  • Support the Marketing Communications Manager in managing inbound marketing requests, timelines, and deliverables across regions and departments
  • Coordinate multiple marketing projects simultaneously, ensuring priorities, deadlines, and stakeholders are aligned
  • Assist in campaign planning and execution across digital, PR, paid media, and events

Content & Channel Development

  • Contribute to the development and upkeep of website content and marketing materials such as collateral and email
  • Assist with messaging development for product launches, brand initiatives, and customer-facing communications
  • Serve as a liaison between marketing, category management and sales
  • Support public relations initiatives, including press releases, media materials, and content reviews

Agency & Vendor Coordination

  • Help manage relationships with external partners such as PR agencies, paid media agencies, and freelancers
  • Support briefing, review, and feedback processes to ensure agency outputs align with brand and business objectives

Paid Media & Performance Support

  • Assist with paid media planning, execution, and reporting (digital, trade, or B2B-focused channels)
  • Help track performance metrics and compile insights for internal reporting

Events & Showroom Support

  • Support planning and coordination for customer visits to the local showroom
  • Assist with logistics, materials, and coordination for trade shows, events, and industry engagements

Qualifications & Experience

  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • 2+ years of professional experience in marketing communications, preferably in a B2B environment
  • Experience at a brand-side marketing team or advertising/marketing agency (e.g., assistant account executive, marketing coordinator, junior strategist)
  • Strong organizational skills and attention to detail
  • Ability to manage multiple projects in a fast-paced environment
  • Clear written and verbal communication skills
  • Comfortable working cross-functionally and supporting senior stakeholders
  • Additional desired qualifications include experience planning or executing paid media campaigns, project management experience and/or experience working with AI and or digital tools and platforms

What Success Looks Like

  • Projects move smoothly and efficiently with minimal oversight
  • Communications are accurate, on brand, and delivered on time
  • Internal stakeholders view this role as reliable, responsive, and proactive
  • The Marketing Communications Manager can focus on strategy, knowing execution is well-supported

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