Creative Director, Reality Labs Growth Marketing

2 days ago

Los Angeles, California, United States Meta Full time
Creative X is a global, integrated creative agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products.

Our vision is fearless creativity that shapes the future of connection. With some of the industry's best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world's biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising.

We believe in attracting and nurturing industry-leading talent with a focus on community and career development. We have developed best-in-class collaboration models with agencies and our cross-company creative network to ensure a consistent and effective creative narrative for work that reaches an audience across the globe due to the scale of our products.

We're looking for a Creative Director to develop impactful creative concepts that drive growth across the Meta Reality Labs portfolio. This role will partner with marketers, producers and researchers to develop creative on behalf of Reality Labs brands, ensuring a consistent visual language and identity through all touch points. This leader will be highly strategic with a proven track record in developing performance focused creative concepts.

You will guide teams, agencies and/or production partners in a fast-paced, iterative, unstructured environment and be willing to roll up your sleeves to do the work when necessary.

Responsibilities
  • Partner with creative agencies and work hands-on to develop original breakthrough ideas for a variety of marketing touch-points
  • Partner closely with cross-functional teams across all workstreams to influence and align on business efforts. Cross-functional teams include: Marketing, communications planning, organic social and influencer, and media
  • Develop and lead creative concepts for ongoing marketing campaigns, ensuring alignment with business objectives and brand strategy
  • Leverage historical campaign performance and trends to inform future creative decisions
  • Work with AI and GenAI tools for creative ideation and production
  • Provide constructive guidance to external agencies, direct reports and cross-functional teams to ensure high-quality creative output
  • Set the creative inputs across creative testing plans to optimize creative
  • Stay up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing and implement relevant insights on the work
  • Inspire, enable and energize a industry-leading creative team, and cultivate a creative work environment
Minimum Qualifications
  • 12+ years of work experience as a creative in advertising, marketing, editorial or lead in a creative-related occupation
  • Experience with AI and generative AI tools used for creative ideation and production
  • Experience working with data & insights
  • Experience presenting to and communicating effectively with a broad range of stakeholders and collaborators at all levels
  • Experience collaborating effectively with external agencies and cross-functional teams
  • Experience problem-solving strategically for advertising campaigns
  • Experience managing time-sensitive projects through to completion while balancing evolving priorities and a broad range of stakeholders
  • Proficient in Figma and Adobe Creative Suite including Firefly
  • Experience developing direct response creative
  • Bachelor's degree in Advertising Art Direction, Digital Design, Visual Design, or equivalent experience
Preferred Qualifications
  • Experience with After Effects, Premiere and Media Encoder
  • 5+ years of demonstrated people management experience coaching and developing direct reports
  • Portfolio that showcases concept-driven campaigns that drive results

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