Demand Generation

About Pricing I/O

Pricing I/O is a fast-growing pricing consultancy and coaching practice, hyper-focused on helping B2B SaaS companies monetize value. Our proven approach has delivered:

• 400+ successful pricing transformations
• 98% client satisfaction rate
• ~15x ROI for clients in year 1

Our team of high performers is dedicated to helping growth-stage software companies capture more value and shift pricing from guesswork to framework. Our interactive and hands-on approach is proven across hundreds of software businesses and teaches companies how to price for tomorrow while solving for today.

Position Overview

The Demand Generation leader owns the strategy, execution, and optimization of programs that generate and accelerate pipeline across B2B SaaS segments.

You'll work closely with our CEO, VP of Growth, VP of Strategy, and Client Advisors to architect integrated marketing programs including ABM, lifecycle campaigns, and outbound acceleration that drive measurable revenue impact.

This is a remote position, with occasional in-person staff meetings in San Diego.

Key Responsibilities

• Design and execute multi-channel ABM programs targeting B2B SaaS companies and PE firms
• Build lifecycle nurture programs that move prospects from awareness to sales conversations
• Develop battle cards, case studies, and assets that sales teams use to win deals
• Partner with leadership to align thought leadership (Street Pricing podcast, Monetization Memo newsletter) with demand objectives
• Own marketing tech stack including HubSpot, Clay, LinkedIn Campaign Manager, and Webflow
• Build dashboards tracking site to lead, lead to opportunity, pipeline contribution, and CAC payback
• Establish attribution models for complex B2B sales cycles
• Launch and optimize paid campaigns that generate qualified pipeline
• Document SOPs for repeatable campaigns
• Systematically activate referral engine from 400+ satisfied clients
• Create partnership marketing programs with billing platforms and implementation partners
• Provide consistent communications on campaign performance, insights, and optimizations to leadership

Skills and Experience

You're an Exceptional Copywriter

• Writing is your craft, not just a job requirement. You actively write, share your work, and study what converts
• You can write hooks that stop scrolls, value props that resonate with CFOs, and CTAs that drive action
• Your portfolio shows emails, ads, and landing pages that actually generated qualified pipeline
• You understand B2B SaaS buyer psychology and can translate technical pricing concepts into compelling narratives

You're a HubSpot Expert

• Deep, hands-on expertise with HubSpot Marketing Hub, Sales Hub, and Operations Hub
• You've built ABM programs from scratch using HubSpot as the foundation
• You know workflows, lead scoring, attribution reporting, and custom properties inside and out
• You can teach others, not just execute

You're Incredibly Resourceful

• You're the anti-bottleneck. Ideas move from concept to live campaign in hours or days, not weeks
• You work directly with leadership, translate strategic direction into tactical execution, and ship fast
• You leverage AI, automation, and scrappy solutions to 10x your output
• You don't wait for perfect. You launch, learn, and iterate

You're Obsessed With Pipeline

• You live in the metrics: MQL to SQL conversion, pipeline velocity, influence vs. attribution, CAC payback
• You love presenting insights to leadership and making educated bets on where to invest
• You know the difference between activity metrics and outcomes that matter
• You can defend your budget by showing exactly how every dollar contributes to revenue

You Have the Experience

• 7 to 10+ years in demand generation, growth marketing, or ABM in B2B SaaS or professional services
• Proven track record building ABM programs from zero to predictable pipeline engine
• Experience with complex B2B sales cycles and engaging executive buyers (CEOs, CFOs, CROs)
• Expert proficiency with HubSpot, Clay, LinkedIn Campaign Manager (all required)
• Strong collaborator who aligns sales and marketing around shared revenue goals
• Self-directed, comfortable with ambiguity, thrives in fast-paced environments

About the Job

The perks are outstanding, and the compensation is commensurate with experience.

• Position Type: Full-time
• Comprehensive benefits, including medical, dental, vision, wellness stipend, and 401(k)
• Paid time off vacation, sick leave, and wellness flex days
• Quarterly performance incentives.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.