Retail Digital Experience Manager

ABOUT SUBARU
Love. It's what makes Subaru, Subaru. As a leading auto brand in the US, we strive to be More Than a Car Company. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow. That's what we call our Subaru Love Promise.

Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability. With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.

Subaru's company culture is built on collaboration, diversity, and a shared passion for our product. We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table. Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.

SUMMARY
Responsible for the management of the Subaru In-Store Digital Platforms/Programs which includes the Subaru Digital Showroom (kiosk and tablet), Subaru TV, and Digital Point of Purchase (PoP) technical infrastructure, as well as the in-store digital marketing components that support the future store designs. Ensures that in-store digital platforms communicate current marketing messages and content, as well as provides a cutting-edge, well-supported solution for a retailer that is fully integrated with Subaru's brand marketing messages and initiatives. The goal of these customer programs is to generate foot traffic conversion for new vehicle sales, creating an improved customer experience, and increasing brand awareness and loyalty, as well as ensuring ongoing retailer satisfaction with the programs.

CORE RESPONSIBILITIES

• Determines and oversees the strategy, concepts, prototypes, pilots, communication, and implementation for new digital retail program launches in a continually changing retail environment.
• Manages the direction of the in-store digital experiences through evolution, execution, and expert handling of the program operational requirements and tasks.
• Identifies, plans, develops, and launches features of digital platforms to drive the evolution of the in-store customer experience in partnership with retailers, Subaru of America (SOA) field teams and internal departments, and agency partners and vendors.
• Effectively manages all aspects of the daily relationship with Subaru's digital partners (third-party vendors/agencies) and serves as the external partners' primary contact for the Subaru In-Store Digital Platforms/Programs. Ensures optimal platform/program performance and directs the vendor account management teams to ensure excellent retailer support, ongoing retailer satisfaction, and service level agreement (SLA) adherence.
• Maintains frequent contact with various internal and external teams to identify retailer program service issues and engages with the appropriate SOA Headquarters (HQ), Regional, Zone, or field support to negotiate successful resolution. Serves as primary contact and key liaison to SOA Information Technology (IT), Market Development, Fixed Operations Marketing, and Marketing's Content and Advertising teams on in-store digital marketing initiatives to support program goals.
• Optimizes the allocation of $3-4 million budget for continued operation, enhancement, and development and to enhance the customer experience while building brand loyalty. Decides on the budget allocation, coordinates invoices with vendors and SOA Accounting, and tracks usage vs. projections.
• Maintains current and relevant expertise of technology trends specific to retail (both in the automotive industry and outside of) and utilizes those trends to optimize the in-store experience, as appropriate for each platform/program.
• In a matrixed reporting structure, oversees Digital Platform Content Specialists on product- and non-product-specific content integrations to create an intuitive consumer experience consistent with brand standards and other online/offline platforms.
• Directly manages the work and career growth of the In-Store Digital Platform Specialist.
• Monitors performance of In-Store Digital Platforms/Programs. Develops success criteria and conducts surveys, research, and interviews regarding the programs to determine their utilization and effectiveness.

ADDITIONAL RESPONSIBILITIES

• Public Speaking/Persuasive Presence: Advocates for the capabilities and interests of the in-dealership digital platforms during organization-wide and program launch meetings.
• Oversees the continuous improvement of all related training modules in partnership with Subaru's Field Training organization to verify that the program meets retailer needs and enhances the sales process through an industry-leading digital toolset.
• Serves as a subject matter and program expert with leadership and executive teams.

REQUIRED SKILLS & PERSONAL QUALIFICATIONS

• Ability to manage multiple priorities as events, programs, and partnerships arise and change.
• Passionate and self-driven leader with the ability to influence others.
• Extremely capable of working with a diverse group of people gaining their support, solving problems, and driving results. Ability to develop good working relationships with vendors as well as ensure that multiple vendors on any given project are working well together.
• Adept at troubleshooting basic computer, audio/visual (A/V), and network issues as and when they arise at Subaru of America (SOA) Headquarters, SOA field locations, and at retail outlets. Knowledgeable about modern digital design approaches and conversant in user experience (UX) design and development.
• Analytical orientation and ability to focus on details.
• Skilled communicator with all organizational levels (internal and external); ability to persuade and influence when appropriate.
• Ability to identify, train, and grow talent, as well as personal focus on growth and self-improvement.

EDCUATION & EXPERIENCE REQUIREMENTS:

• Bachelor's degree required
• 8-10 years of progressive experience

WORK ENVIORNMENT

• Hybrid Role:
  Remote work 2 days per week (After 90 Days Onboarding)
• Required Travel:
  20% (Domestic)

COMPENSATION:
The recruiting base salary range for this full-time position is $ $130000 / year. Within the range, individual pay is determined by factors, including job-related skills, experience, and relevant education or training. Additionally, this role is
bonus-eligible
, with a target bonus percentage that provides an opportunity to earn even more based on your performance. (Internal Job Grade: M1)

WHY JOIN US?
In addition to competitive salary, Subaru offers an amazing benefits package that includes:

Total Rewards & Benefits:

• Medical, Dental, Vision Plans
• Pension, Profit Sharing, and 401K Match Offerings
• 15 Vacation days, 5 Floating Holidays, 5 Sick days, and 9 Company Holidays
• Tuition Reimbursement Program: $15k yearly benefit
• Vehicle Discount Programs

Learning & Development:

• Professional growth and development opportunities
• Direct partnership with senior leadership
• Formal Mentorship Pr

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- LinkedIn Learning License

Visit our careers landing page for additional information about our compensation and benefit programs.