Head of Partnerships

15 hours ago

New York, New York, United States BM Digital Full time
About Us

BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:

A creator marketplace managing over 80,000 influencer partnerships monthlyAn AI-powered platform to streamline discovery, outreach, and whitelistingProven playbooks in influencer marketing, paid media, performance creative, and CRO
 

We're trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 70+ growth operators, analysts, and creatives manages over $300M in annual media spend and drives meaningful bottom-line impact for our partners.

BM Digital is not just an agency. We're a scalable growth platform with a strong performance guarantee, a track record of results, and a culture built for A-players.

To accelerate our next phase of growth, we're hiring a Head of Partnerships to build and own a scalable ecosystem of revenue-producing relationships.

Role Overview

The Head of Partnerships is responsible for creating, growing, and managing a high-impact partner ecosystem that brings qualified e-commerce leads into the pipeline and builds long-term, mutually beneficial revenue opportunities. This leader will establish partnerships with agencies, platforms, technology providers, influencers, affiliate networks, consultants, and brands serving a similar ICP.

This is a senior, externally-facing role ideal for someone who thrives at:

building strategic alliances,identifying shared ICP opportunities,negotiating commercial deals,driving co-marketing & co-selling motions,and turning relationships into repeatable pipeline.

Your success will be measured by pipeline generated, partner-sourced revenue, and partnership retention.

Key ResponsibilitiesPartnership Acquisition & StrategyBuild and own the end-to-end partnership strategy aligned with revenue targets.Identify high-value partners (agencies, consultants, tech platforms, publishers, influencer networks, VC/accelerators, communities) with congruent ICPs.Evaluate fit, business case, integration opportunity, and revenue potential.Partner Relationship ManagementDevelop commercial agreements including referral terms, rev-share, co-marketing commitments, and joint service offerings.Maintain strong relationships with C-level and VP-level partner contacts.Run quarterly business reviews to strengthen performance and accountability.Pipeline & Revenue ImpactDrive a consistent stream of qualified e-commerce leads through partner channels.Manage a partner pipeline dashboard (HubSpot preferred) with forecasting and attribution.Collaborate closely with Sales to route, qualify, and accelerate partner leads to close.Track partner-sourced ARR/MRR and contribution to revenue goals.Co-Marketing & Co-SellingLead the creation of co-branded content, events, webinars, case studies, and playbooks.Partner with Marketing to launch thought leadership with partner brands.Develop a scalable "partner enablement" toolkit to help partners refer opportunities effectively.Internal CollaborationWork with Sales, Marketing, RevOps, and Client Services to ensure seamless partner integration.Provide Sales with partner-specific value props, training, and deal support.Partner with leadership to define category expansion opportunities and ecosystem growth.Ideal Candidate ProfileExperience5–10+ years in Partnerships, Business Development, Channel Sales, or Strategic Alliances.Proven track record building partnerships in:e-commerce,D2C,paid social / performance marketing,influencer marketing,affiliate/CPA ecosystems,tech platforms supporting e-commerce brands.Experience with growth-stage or agency environments preferred.
 Skills & StrengthsStrong network in D2C/e-commerce (marketers, founders, agency owners, tech partners).Ability to develop commercial structures and negotiate win-win agreements.Excellent communicator capable of leading C-suite partnership conversations.Pipeline-oriented mindset with an obsession for measurable revenue impact.Highly entrepreneurial, scrappy, and able to build while executing.Success Metrics

This role is measured by its direct contribution to revenue growth, specifically:

Partner-influenced pipeline (monthly + quarterly)Partner-sourced closed-won MRRPartner onboarding, activation, and retentionNumber and quality of strategic partner relationshipsCo-marketing output and lead flowInternal adoption of partner programsCompensationTotal compensation: $450,000+ per year (base + performance bonuses + equity)Performance-based bonus tied to partner-sourced revenueWhy Join UsHigh-growth environment with the autonomy to build and scale a partner ecosystem from the ground up.Direct access to the leadership team and influence over GTM strategy.Opportunity to shape category positioning and ecosystem influence.Work with exciting and fast-scaling brands across e-commerce and consumer categories.

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