Digital Influencer and Partnerships Specialist

DIGITAL INFLUENCER AND PARTNERSHIPS SPECIALIST

RALLY is seeking a Digital Influencer and Partnerships Specialist to lead the development and execution of content creator, influencer, and platform partner campaigns across client and internal work. This role will sit on RALLY's digital team and serve as the firm's go-to lead on digital partnerships — owning strategic development, campaign implementation, process management, and staff mentorship.

We're looking for a creative, strategic thinker with deep experience managing influencer and creator marketing campaigns — ideally within an advocacy, political, or mission-driven context. The right candidate brings both ideas and operational rigor: someone who can spot the right partner to elevate a campaign, build trust with creators and clients alike, and make sure every deliverable lands on time and on-message.

This position also presents an exciting opportunity to help build and shape the future of RALLY's digital partnerships work — developing new business offerings, refining internal systems, and elevating the team's expertise through training and thought leadership.

RESPONSIBILITIES

• Manage all aspects of influencer and content creator campaigns, including:
• • Strategic direction and partnership model identification (ie, ongoing partnership, one-off campaign, etc.)
  • Discovery, vetting, and selection of talent aligned with client goals and values
  • Contracting, negotiation, and clear communication with talent and their representation
  • Development of creative briefs, timelines, and collaboration processes
  • Coordination of launch logistics and integration with paid media when applicable
  • Performance tracking, reporting, and campaign debriefs
  • Timely payment processing and client communication
• Build strong relationships with creators, platforms, and clients — ensuring seamless execution and alignment across all parties.
• Maintain and expand RALLY's creator and partner database, with an emphasis on identifying emerging talent and values-aligned voices.
• Continuously refine internal workflows, templates, and best practices for influencer and partner campaigns — supporting scalability and operational excellence.
• Lead digital partnerships, work independently on smaller campaigns, or when the scope allows.
• Manage larger-scale efforts in collaboration with junior staff, overseeing their work and providing mentorship, support, and quality control.
• Serve as a strategic lead on select client accounts, providing high-level counsel on digital partnerships and campaign integration.
• Lead the development of digital partnership components in new business proposals, collaborating with accounts and strategy teams to pitch creative, values-aligned influencer and content strategies.
• Contribute to RALLY's digital thought leadership and help develop marketing materials that showcase our digital partnerships capabilities.
• Design and lead internal trainings on digital partnership strategy to upskill staff and strengthen firm-wide expertise.

QUALIFICATIONS

• 5–7 years of experience leading influencer or creator campaigns, preferably in an advocacy, issue-driven, or political context
• Strong grasp of the digital creator ecosystem, including trends, platforms, and evolving content formats across Instagram, TikTok, YouTube, etc.
• Experience with every stage of a digital partnerships campaign—from strategic planning and talent sourcing to contract negotiation and performance reporting
• Excellent communication and collaboration skills, including experience interfacing with clients, creators, and internal stakeholders
• Ability to write compelling briefs, timelines, and presentations tailored to a range of audiences
• Strong organizational skills with experience managing multiple projects, timelines, and contributors at once
• Demonstrated leadership and mentoring abilities, especially with junior team members
• Comfort navigating ambiguity and solving complex problems with a proactive, solutions-oriented mindset
• Familiarity with digital campaign performance metrics and tracking best practices
• Commitment to values-aligned storytelling and partnerships that reflect RALLY's mission and our clients' goals

BENEFITS AND PERKS

At RALLY, we believe a business is only as strong as its people. That's why we offer a robust benefits package and thoughtful perks that support your wellbeing, fuel your growth, and reflect the culture we're building together.

We believe changing the world should come with a healthy paycheck, time to recharge, and space to grow. Here's what we offer:

• Competitive salary  
• Flexible time off policy
• Two months each year of remote work flexibility (July and December)
• Twelve paid holidays, including Juneteenth and Indigenous Peoples' Day
• One week of paid time off between Christmas and New Year's Day
• One-month paid sabbatical after seven years at RALLY
• 401(k) plan 
• Generous health, dental, and vision benefits 
• Transportation and technology stipends

RALLY is a hybrid workplace. Team members are expected to work on-site two days per week to foster collaboration and connection, with flexibility on other days.

We Are RALLY, LLC is an Equal Opportunity Employer. We value a diverse workplace and strongly encourage people of all backgrounds—including but not limited to people of color, LGBTQ+ individuals, people with disabilities, veterans, and individuals of all ages—to apply.

Compensation Transparency: RALLY typically brings new team members in toward the lower to middle portion of the posted salary range, depending on experience and alignment with the role.

The salary range for this position is $70,000–$85,000, with opportunities for growth and advancement based on performance and contributions to the team's success.

Application Timeline: We will accept applications through October 24, 2025, after which we will begin reaching out to selected candidates to start the screening process. This timeline allows us to thoughtfully review all applications before moving forward.