Digital Content Specialist

Position Title: Digital Content Specialist

Reports to: Vice President for Marketing

Supervises: Photography, Videography, and Social Media work studies and Interns

Primary Functions: Create compelling visual and social media content that reflects the mission and vibrancy of Saint Vincent College. This role combines photography, videography, and social media management to engage prospective students, alumni, and the broader community. The specialist will capture campus life, events, and academic highlights, edit content for multiple platforms, and shape the College's social media presence in collaboration with the Marketing & Communications team to ensure brand consistency and storytelling excellence.

Required Qualifications:

Education:

• Bachelor's degree in marketing, communications, digital media, or a related field.

Experience:

• Two to five years of experience in photography, videography, and social media content creation, which may include documented internships.
• Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro, Lightroom) or similar tools.
• Experience managing social media platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube, and others) and social media planning and analytics tools.
• Strong understanding of digital marketing and social media trends and analytics.
• Familiarity with higher education marketing is preferred.
• Ability to work well with a variety of constituents including College leadership and administration, faculty, students, alumni, donors, and more.

TO APPLY: Please submit the following items as part of your online application:

• Resume
• Cover Letter
• A visual media portfolio or samples

Essential Duties:

1. Capture high-quality photos and videos of campus events, student life, as well as student and faculty stories to be used in promotional campaigns, social media, printed publications, and more.
2. Edit and optimize visual content for web, social media, and other digital channels.
3. Develop and implement social media strategies to increase engagement and reach among key target audiences for Saint Vincent College.
4. Monitor social media performance and adjust strategies based on analytics.
5. Maintain organized digital asset libraries for easy retrieval and reuse.
6. Collaborate with the broader Marketing and Communications team to maintain content and content strategy alignment with institutional goals and priorities.
7. Recruit, supervise, and mentor digital media student workers and interns

Other Duties:

1. Occasionally work evenings and weekends to cover key campus events.
2. Assist in special projects as assigned by the vice president of marketing and senior College leadership.
3. Stay current with trends in digital media and higher education marketing.
4. Assist other Marketing and Communications staff with copywriting, editing, graphic design, or other areas of marketing in line with the individual's skillset.

Special Challenges and Environment:

Performs in a fast-paced and high-stress office environment requiring quick response to story ideas, external requests, crisis communications, and managing multiple deadline-oriented projects concurrently while maintaining high quality standards. Work will be highly visible by core College stakeholders and requires frequent public contact.

20% local/regional travel is required.

All positions require the incumbent to be able to fully embrace the unique mission and identity of the College as a Catholic, Benedictine liberal arts and sciences institution. Saint Vincent College is committed to diversity and encourages applicants from all qualified candidates. Saint Vincent College is committed to building a diversified and competent population of faculty and staff and encourages applications from women and minorities. Saint Vincent is an equal opportunity employer.