Brand Manager

5 days ago

Washington, Washington, D.C., United States nitra Full time $80,000 - $120,000 per year
Who we are: Nitra's mission is to build a more efficient healthcare system and the technology that makes it possible. Our goal is to provide an ecosystem of fintech and software solutions that help doctors better manage their practices, so they can have time back to focus on what matters to them most.

Nitra was created by unicorn founders who have successfully scaled to thousands of customers and exited $1B+ public offerings. They are joined by an ambitious and experienced team from American Express, Plaid, and Goldman Sachs. The team is backed by some of the world's leading VCs (Andreessen Horowitz, NEA, etc.) and is supported by an expert group of advisors including the cofounders of Square and Xendit, executives from Intuit, former Governors, White House senior staffers, and a co-founder of CityMD.
We're looking for: A Product Launch Manager to lead go-to-market strategy and execution for Nitra Health & Wellness (NHW)—a new subsidiary focused on launching medical-grade skincare and wellness products to be distributed through our nationwide network of medspas and dermatology clinics. This role is ideal for someone with experience in private label product launches, beauty/aesthetic retail, or medical-grade skincare. You'll report directly to the GM of NHW and help shape and scale this business from day one.
You'll be responsible for managing product research, sourcing, branding, pilot launch, early sales ops, fulfillment, and team growth—turning a zero-to-one initiative into a high-revenue, high-impact business line. Your responsibilities will include:
  • Validate & Plan:
  • Conduct market research with our provider network to identify high-demand product categories and gaps; assess private label options; develop a strategic business plan for launch with early pricing and distribution models.
  • Launch & Pilot: 
  • Source or formulate initial skincare SKUs (retinol, vitamin C serum, sunscreen, etc.), finalize packaging and branding, and launch a pilot with select clinics.
  • Set up fulfillment logistics (in-house vs drop-ship) and track performance data (sell-through, satisfaction, reorders)
  • Scale & Commercialize: 
  • Expand to additional clinics, upgrade fulfillment operations, launch provider-facing campaigns and educational webinars, integrate into Nitra's platform, and build a supporting team (ops, AE, support)
  • Grow & Diversify:
  • Build annual and quarterly brand plans with target gross margin and pricing ladders by channel.
  • Partner with Product Development to brief claims, packaging, and innovation pipeline; run sell-in and sell-through plans with Sales.
  • Track GM%, GMROI, velocity, weeks of supply, and returns/chargebacks to optimize promo ROI. Coordinate regulatory and claims reviews with QA and Legal to ensure on-time, in-full launches.
  • Expand the product line into other high-margin wellness verticals (e.g. nutraceuticals, men's care, anti-aging) and lay the foundation for a broader B2B2C platform
You have:
  • 5–8 yrs in beauty/CPG brand management; proven P&L exposure; retailer dynamics (Ulta/Sephora/Amazon/DTC) understanding; strong cross-functional leadership
  • Experience with product development (ODM/OEM), formulation management, and vendor/CMO relationships
  • Commercial fluency: you understand retail channel dynamics and have operated with P&L exposure (gross margin planning, pricing architecture, GMROI, promo ROI); comfortable with MOQ, lead times, BOM/cost sheets, and vendor terms
  • A zero-to-one mindset—self-starter, action-biased, and highly organized
  • Experience working directly with customers or clinics to inform GTM strategy
  • Strong project management skills and cross-functional coordination abilities
  • Excellent written and verbal communication skills
  • Bonus: familiarity with medspa retail or aesthetic practice sales channels
We offer:
  • Equity - Everyone at Nitra is an owner. When the company wins, you win
  • Competitive Salary - You're the best of the best, and your salary will reflect your experience and reward your contributions to Nitra
  • Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options.
  • Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match
Nitra values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnicity, national origin or ancestry, gender, race, religious beliefs, disability, sex, sexual orientation, age, veteran status, genetic information, citizenship, or any other characteristic protected by law.

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