Tiktok Live Strategy Manager

7 days ago

New York, New York, United States AFM Consulting Services Inc Full time $80,000 - $120,000 per year

Overview

AFM Agency is one of TikTok's earliest and largest official marketing partners, helping brands grow through livestreaming and social commerce. We are seeking a strategic, data-driven, and brand-oriented TikTok Live Strategy Director to lead our livestream operations team, optimize performance, and strengthen client partnerships.

Job Description

As a TikTok Live Strategy Manager, you'll bridge creativity and analytics — leading campaign strategy, optimizing live room performance, and ensuring brand success through impactful livestream experiences. You'll collaborate with creators, brands, and internal teams to build and refine live commerce strategies that drive measurable growth.

Key Responsibilities

  • Develop and execute TikTok Live campaign strategies to enhance audience engagement and conversion.
  • Supervise 3–5 team members, providing guidance on live room optimization, product selection, and creative flow.
  • Translate data insights into actionable strategies for performance improvement.
  • Manage relationships with brand partners and ensure alignment between client expectations and campaign delivery.
  • Oversee live session quality control, ensuring professional presentation and consistent messaging.
  • Report campaign metrics and insights to senior leadership and clients.

Qualifications

  • 3+ years of experience in social commerce, brand strategy, or livestream operations.
  • Proven success optimizing TikTok Live or other streaming platforms.
  • Strong leadership and analytical skills with a passion for data-driven storytelling.
  • Mandarin fluency required; TikTok/Bytedance experience preferred.

Perks & Benefits

  • Opportunity to lead high-profile brand livestream campaigns.
  • Direct involvement in shaping livestream strategies for global brands.
  • Collaborative, innovative, and growth-focused team environment.
  • Career advancement in the rapidly expanding livestream and social commerce industry.
  • Greencard sponsorship/Commission Package

Job Type: Full-time

Base Pay: From $80,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Employee discount
  • Health insurance
  • Paid time off
  • Professional development assistance
  • Referral program

Work Location: In person

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