Director of Sales and Marketing for Senior Living Community

23 hours ago

Indianapolis, Indiana, United States AGS Capital, LLC Full time

Sycamore Reserve Independent Senior Living Community
is seeking a high-performing Senior Living Sales & Marketing Director. You will be responsible for leading all sales and marketing activity, including but not limited to community engagement, referral source outreach, lead generation, fielding inquiries, leading tours, and closing. The objective of the Senior Living Sales & Marketing Director is to support prospective residents and their family members as they evaluate senior care options and to help them to understand that Sycamore Reserve is the best senior housing option for them. The Sales Director's duties will include hitting annual targets, building relationships and understanding customer trends.

Responsibilities

  • Develop and implement comprehensive sales strategies to drive occupancy success.
  • Establish a method of monitoring expected outcomes and effectiveness of marketing and sales programs.
  • Plan and implement marketing activities and events.
  • Monitor and maintain budget.
  • Collaborate with ED and Ownership to determine advertising needs and implements.
  • Meet all monthly sales activity standards including follow-up calls, professional sales calls, event planning and monthly lead bank mailings.
  • Meet the community's move-in and census goals each month or identify barriers for meeting the goals.
  • Respond and follow-up to inquiries in a positive and timely manner.
  • Develop a strong network of professional and agency referral sources.
  • Host and attend community events and develop positive community relations.
  • Research and maintain information on local competition including rates, specials, services, etc.
  • Implement and monitor a move-in system to ensure all resident records are complete prior to admission.
  • Maintain new residents and inquiries in the Move-In database.
  • Prepare and distribute mailings to prospective and current residents.
  • Provide required information and communicate effectively with other team members about move-in activity and resident/family needs.
  • Complete weekly and quarterly census reports.
  • Select and order promotional supplies while staying within the budget.
  • Schedule presentations with prospective residents and families, ensuring that presentations are effective and accurate.

Requirements

  • Proven sales executive experience, meeting or exceeding target
  • Proven ability to drive the sales process from inquiry to close
  • Proven ability to articulate the distinct aspects of Sycamore Reserve's offerings
  • Excellent listening, negotiation and presentation skills
  • Digital Marketing Skills

Benefits

  • Aggressive commission plan structure with uncapped earning potential - high performers can earn up to $100k+ annually
  • Competitive base salary plus performance bonuses and incentives
  • Significant expansion opportunity - be part of a multi-million dollar growth initiative from the ground up
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k) 25% company match after one year of employment
  • Vacation & PTO for full time positions
  • Short- & Long-Term Disability Insurance
  • Life Insurance

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