Director Digital Marketing Strategy

Director Digital Marketing Strategy - Globant GUT

Location: New York, NY

GUT CX is the digital Customer Experience hub of the GUT Network, Globant's Marketing Services Studio, where strategy, creativity, and technology converge to design brave, meaningful, and intelligent experiences that earn a lasting share of life with people. Born in the AI era, we help brands reimagine how they connect and grow, blending strategic clarity, experience design and marketing into one continuous, adaptive journey. GUT CX transforms digital ecosystems into spaces of real value, where every connection feels intentional, human, and alive.

As a Digital Marketing Strategy Director, you will
own the strategic vision
for our accounts, leveraging your deep expertise in
Analytics
,
Digital CX
,
Martech, and AI
. We move fast, so we need someone who can
lead cross-functional pods
—including
UX
,
Design Systems, Demand Gen
, and collaborate with technology leads—to ensure the seamless integration of insights into actionable marketing strategies. From initial insight to final presentations, your ability to
guide the analysis of data
, assess
ecosystem
performance and craft a strategy into a persuasive story will drive tangible value for our clients and their customers.

If you are a critical thinker with a
commercial mindset
, an audience-first approach to marketing, and enjoy
leading
in a collaborative, fast-paced environment, this role is perfect for you.

Key Tasks & Responsibilities:

• Serve as the
  lead
  client-facing consultant for key accounts within the strategy team, ensuring successful project outcomes, a strong focus on customer experience (CX), data driven insights and and overall client satisfaction.
• Oversee the delivery of
  high-quality insights and strategy materials,
  guiding the team in
  structuring, analyzing, and synthesizing data from various sources.
• Develop and
  direct
  comprehensive digital analytics strategies to track and measure website performance
  and ROI
  .
• Define the usage of
  tools like Google Analytics, Adobe Analytics, and other data visualization tools to gather actionable insights
  (moving beyond reporting to business intelligence)
  .
• Develop KPI frameworks to monitor, analyze, and report on website metrics, providing
  high-level
  recommendations to enhance digital marketing strategies.
• Orchestrate collaboration with
  Experience Build
  and technology teams to ensure strategy aligns with martech recommendations,
  Design System scalability
  , and the implementation of digital solutions.
• Identify opportunities to introduce "Marketing as a Service" (MaaS) workflows to clients to automate low-value tasks and improve efficiency.

Desired Skills & Experience:

• 8+
  years of experience in a strategy role or similar, including CX Strategy, Product Strategy, Advertising Strategy, or Digital Strategy.
• 5+
  years of experience with a strong focus on digital marketing, marketing ops, data and analytics.
• Proven experience consulting with
  senior
  clients, providing strategic guidance and building strong client relationships.
• Agency experience leading digital marketing initiatives that drive measurable results
  (specifically within Demand Gen or Ecosystem builds)
  .
• Strong analytical skills and
  oversight experience
  with web analytics tools (e.g., Google Analytics).
• Experience with martech tools and technologies, including CMS, CRM systems, and marketing automation.
• Ability to apply strategic thinking to solve complex problems, including ecosystem mapping, KPI framework development, stakeholder profiling, and customer journey mapping.
• Excellent written and verbal communication skills, with strong presentation abilities
  (capable of presenting to C-Suite)
  .
• Experience crafting visually appealing and impactful presentations that drive client buy-in and action.
• Creative thinker with a data-driven
  and AI-forward
  mindset.
• Bachelor's or Master's degree in Business, Marketing, or a related field, or equivalent experience.