Head of Relationship Marketing

Head of Relationship Marketing & Member Growth

Location: Remote
 

– USA only

Reports to: CEO

Stage: High-growth AI startup

Our client is
 

a fast-scaling startup transforming how organizations engage their members.
 

their

platform gives member-based organizations powerful tools to connect, collaborate, and grow.
 

They

operate

on a freemium-to-premium model—and
 

their

next growth phase depends on building trusted relationships with organizations while helping their members unlock more value through
 

their
 

premium and pro services.

They

're

seeking a senior leader to own Relationship Marketing & Member Growth. This is not a traditional marketing role—

it's

about building deep partnerships with organizations that bring
 

them

members and

then crafting the journeys that upgrade those members from free to paid subscriptions. This is a high-visibility role at the leadership table, directly
 

impacting

growth, revenue, and customer lifetime value. While this position initially focuses on Phase 1 of
 

their

GTM Strategy, recruiting member organizations and driving member growth, this position will also be a leading force creating marketing strategies that position
 

them

to enter all five phases of
 

their

GTM growth initiatives: NOTE: The vision for this role is to lead member organization messaging and recruitment during the pre-product and beta program stages. Once the product reaches general availability, the responsibility for member organization recruitment will shift to a newly hired Head of Sales and this position will
 

be responsible for

upgrading member

to paid subscriptions. Upon achieving successful results, this role could grow into a Chief Commercial Officer position with full marketing responsibility.

What
 

We're

Looking For

● Proven
 

track record

leading relationship marketing, growth, or partnerships in a

SaaS or membership-based business.

● Experience scaling freemium-to-paid subscription models.

● Strong grasp of customer lifecycle marketing and funnel optimization.

● Comfortable working across B2B2C dynamics (

acquiring

organizations →engaging end users).

● Exceptional communicator and relationship builder with C-level leaders.

● Startup DNA: hands-on, resourceful, thrives in fast-paced environments.

● Bonus: Background in community building, associations, or membership

organizations.

Key Responsibilities:

Strategic Leadership

● Own the relationship marketing strategy for
 

acquiring

new member

organizations and strengthening existing partnerships.

● Build scalable messaging and positioning frameworks for recruiting, onboarding,

nurturing, and
 

retaining

member organizations.

● Lead founder selling initiatives that
 

leverage

relationships and introductions to

member organizations during the pre-product and beta program phases. This

includes recruiting and managing outside parties or consultants that
 

are able to

make meaningful introductions to member organizations.

● Partner with Product, Sales, and Customer Success to ensure alignment across

the sales funnel and messaging that focuses on each vertical market segment.

● Partner with Customer Success to
 

identify

use cases and their benefits that

inform marketing messages and develop case studies used to recruit member

organizations and
 

ultimately upgrade

members to paid subscriptions.

● Support the Sales organization with marketing campaigns (content marketing,

brand marketing, acquisition marketing) that open doors with member

organizations to sign LOIs and become beta partners / design partners.

● Lead by example to recruit member organizations in support of Sales to achieve

the number of LOIs
 

required

to build the AI models and achieve revenue
 

goals;

1) 15 Member Organization LOIs by December 31, 2025, and 2) 30 Member

Organization LOIs by March 31, 2026.

Acquisition & Retention

● Develop marketing and sales collateral, programs, and software execution tools

(CRM, Lead Generation, etc.) that attract and secure member organizations as

beachhead customers during the pre-product and beta program stages.

● Craft compelling value propositions for both organizations and their members to

encourage adoption of premium features.

● Lead campaigns that increase retention, upsell, and cross-sell opportunities.

● Develop Case Studies that highlight the use cases and benefits member

organizations are achieving and promote the case studies broadly.

● Hire and manage an analyst firm (Gartner, etc.) to conduct a survey with member

organizations that
 

solicits

current trends,
 

organizations'

and members' needs,

with a focus on positioning our product capabilities at the same time.

●
 

Leverage the survey as a means of recruiting member organizations by adding "meet the

sponsor" messaging. Broadly promote the survey as a member organization recruiting tool along with brand awareness. 

Freemium-to-Premium Growth - At General Availability

● Partner with member organizations to implement B2B2C marketing programs

with a focus on upgrading members to paid subscriptions.

● Partner with Product to design and
 

optimize

the upgrade journey for individual

members (from free → premium → pro).

● Create and test targeted campaigns (email, in-app, community, events) that

maximize conversion.

● Leverage segmentation, data insights, and behavior analytics to personalize

upgrade pathways.

Partnership & Advocacy

● Cultivate long-term relationships with decision-makers at member organizations,

ensuring
 

the

platform becomes indispensable.

● Establish advocacy pr

o

grams where organizations actively promote premium adoption to their members.

● Travel as needed to attend and
 

participate

with booth presence at conferences to

network and promote our product.

● Create and nurture an advisory board of leading executives from member

organizations and conduct regular advisor meetings to share company and

product updates, and
 

solicit

feedback and guidance – ensuring
 

the company

stay

s

current

regarding

competitive threats, organization trends, and federated roadmap

directional accuracy.

Team & Culture

● Build and lead a high-performing growth team across marketing, partnerships,

and member organization engagement.

● Deliver partnership and marketing updates at regular BOD meetings with a focus

on KPI metrics, achievements, and programs that drive customer success.

● Champion a data-driven, customer-obsessed culture inside the company.

Why Join
 

Our Client

?

● Shape the future of member-driven growth at a venture-backed startup.

● Direct ownership of a critical revenue-driving function.

● High-impact leadership role with visibility to board and investors.

● Competitive salary, equity, and the chance to build a legac

y

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