Director of Development and Marketing

Job Summary:

This position supports the work of the Y, a leading nonprofit, charitable organization committed to strengthening community through youth development, healthy living and social responsibility. The Development & Marketing Director at Greater Scranton YMCA serves on the CEO's senior leadership team and provides strategic leadership in financial development to advance the YMCAs mission through annual giving, government and foundation grants, endowment bequests and gifts and capital campaigns. Development & Marketing Director assists the CEO in developing an actively engaged fundraising volunteer board of directors and positions the Y as a community convener and collaborator to address critical social issues.

OUR CULTURE:

Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing: we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you.

ESSENTIAL FUNCTIONS:

1. Develops organizational goals and strategic plans for fundraising, balancing long-term direction and short-term requirements. Develops systems and manages resources, including the financial development budget, needed to carry out the fundraising plans. Develops appropriate fundraising policies and procedures for the association.

2. Develops processes and is actively involved in identifying, cultivating, and soliciting major gift prospects. Maintains database resource file on top community leaders.

3. Directs and coordinates association capital development, and annual campaign.

4. Will be responsible for camping support reports including; reports, thank you letters, receipting, mailings, etc.

5. Prepares and coordinates proposals for grants from government sources and private foundations.

6. Tracks all gifts and pledges by source and purpose and provides reports as needed.

7. Provides training in fundraising. Educates, motivates and provides feedback to individuals related to best practices in the fundraising process.

8. Creates and implements effective communication strategies with compelling messages that inspire others to accomplish the mission and cause with maximum impact. Develops communication plans to ensure members, participants, and the community understand the case for support.

9. Represents the CEO in the community as needed.

10. Provides day-to-day marketing including Facebook, Instagram, LinkedIn, Google Business Page, and Website maintenance.

11. Interview, collect and compile testimonies and stories of the Y

12. Responsible for finding, writing grants and submitting the final grant report.

13. Responsible for creating marketing content that will be in alignment with Y-USA branding requirements.

14. Will be responsible with attending meeting and social events on the behalf of the Greater Scranton YMCA

15. Other duties as assigned.

YMCA COMPETENCIES (Team Leader):

Mission Advancement: Models and teaches the Y's values. Ensures a high level of service with a commitment to changing lives. Provides volunteers with orientation, training, development, and recognition. Cultivates relationships to support fund-raising.

Collaboration: Champions inclusion activities, strategies, and initiatives. Builds relationships to create small communities. Empathetically listens and communicates for understanding when negotiating and dealing with conflict. Effectively tailors communications to the appropriate audience. Provides staff with feedback, coaching, guidance and support.

Operational Effectiveness: Provides others with frameworks for making decisions. Conducts prototypes to support the launching of programs and activities. Develops plans and manages best practices through engagement of team. Effectively creates and manages budgets. Holds staff accountable for high-quality results using a formal process to measure progress.

Personal Growth:Shares new insights. Facilitates change; models adaptability and an awareness of the impact of change. Utilizes non-threatening methods to address sensitive issues and inappropriate behavior or performance. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.

QUALIFICATIONS:

1. Bachelor's degree in marketing or equivalent.

2. Three or more years' experience in marketing and/ or financial development or closely related field.

3. Skills in website management.

4. Skills in Google Analytics, Google AdWords, SEO and social media promotions and advertising.

5. Preferred experience with annual/capital campaigns

6. Must be willing to work a flexible schedule when needed (5-10%)

Benefits:

PTO

Medical

Dental

Vision

Short-term, long-term disability insurance

Life Insurance

Retirement plan

Free Family Membership

Job Type: Full-time

Pay: $55, $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Ability to Relocate:

• Dunmore, PA 18512: Relocate before starting work (Required)

Work Location: In person