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Senior Digital Merchandiser, Spirits
2 weeks ago
Total Wine & More is seeking a Senior Digital Merchandiser, Spirits to join our Digital Merchandising team in our Bethesda, MD office. You will play a critical role in execution of digital merchandising strategies that enhance customer discovery, drive category growth, and strengthen brand equity. You will oversee end-to-end initiatives across landing pages, navigation, curated product assortments, and more, optimizing the customer journey and improving conversion. Your work will combine creativity with data-driven insights to identify opportunities, refine workflows, and elevate the effectiveness of our digital content and assortment strategies to help customers discover and shop for Spirits online.
In this role, you will partner closely with cross-functional teams to deliver impactful merchandising experiences and provide guidance to junior team members. You'll contribute to both long-term strategic priorities and day-to-day execution, ensuring operational excellence and continuous improvement. You will report to the Senior Digital Merchandising, Spirits.
You will- Drive digital merchandising initiatives across the Spirits category, overseeing execution of landing pages, campaign features, and product assortments to achieve business and customer impact
- Plan and direct navigation, taxonomy, and product curation strategies that align with enterprise objectives and set standards for best-in-class digital experiences
- Oversee cross-functional collaboration with merchandising, marketing, and analytics teams, driving alignment and accountability for digital campaigns, seasonal features, and category experiences
- Advise senior stakeholders on digital merchandising best practices, leveraging customer insights and performance data to influence long-term category strategies
- Manage development of merchandising strategies and digital content plans, ensuring profitability, sustained growth, and engagement across the Spirits categories
- Bachelor's Degree in Marketing, Business or a related field is preferred
- 3-6 years' experience in Digital (Merchandising or Marketing), Buying, Category Management or Vendor Management, or a combination
- Strong analytical and problem-solving skills, including the ability to effectively apply knowledge by creating action plans (Adobe experience preferred)
- Experience with regular A/B testing a plus
- Experience as a user for key merchandising tools (ex. for search results algorithms, product recommendation, etc.) a plus
- Excellent attention to detail and the ability to successfully multi-task in a deadline driven atmosphere, while understanding big-picture objectives and strategy
- Ability to manage workload, project plans, and to work effectively with cross-functional teams
- Must be a team player who is able to work in a fast-paced, hands-on environment
- Must be flexible and easily adapt to change as business priorities shift
- Proficiency in Microsoft Office Skills
- Retail and/or alcohol industry knowledge is a plus
- Paid Time Off (PTO)
- Generous store discounts
- Health care plans (medical, prescription, dental, vision)
- 401(k), HSA, FSA, Pre-tax commuter benefits
- Disability & life insurance coverage
- Paid parental leave
- Pet insurance
- Critical illness and accident insurance
- Discounted home and auto insurance
- College tuition assistance
- Career development & product training
- Consumer classes
- & More
Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at
Total Wine & More considers several factors when establishing compensation. Estimated salaries determined by third parties have not been validated by Total Wine & More. Compensation may vary based on a number of factors including, but not limited to, market location, job-related knowledge, skills and/or experience.
Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace.
The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.
