Strategic Marketing Manager

Job Description
The Strategic Marketing Manager is the marketing champion for assigned IMMI market segments. This role drives messaging, campaign creation, and go-to-market strategies that convert customer insights into revenue growth. Working shoulder-to-shoulder with Sales leadership, you will own segment objectives, craft compelling value propositions, and deliver integrated campaigns that accelerate pipeline and strengthen brand authority. Digital tactics are a supporting lever to a broader range of B2B marketing functions and capabilities.

IMMI is the trusted, global leader of safety solutions, helping to protect millions of lives every day. For over sixty years, IMMI has led the way in developing, designing, testing and manufacturing innovative safety restraints and systems. IMMI's safety products are found worldwide on car seats, heavy trucks, school buses, recreational/off road, military, fire/EMS, motor coach, and construction vehicles. Privately owned, headquartered in Westfield, Indiana and operating eight additional global facilities, IMMI is also home to IMMI VIP steering wheels and CAPE, the world's leading state-of-the-art testing facility.

LOCATION:
Onsite- Westfield, IN

RESPONSIBLITIES:

• Sales Partnership & Segment Ownership
• Serve as the primary marketing point of contact for assigned customer markets.
• Develop annual marketing plans tied to segment revenue targets and Voice of Customer (VOC) insights.
• Translate technical product advantages into clear, segment-specific messaging frameworks.
• Equip Sales with battle cards, competitive playbooks, product launch kits, and lead-gen tools.
• Attend ride-alongs, customer councils, and specification meetings to capture pain points and success stories.
• Campaign Creation & Execution
• Design and launch integrated campaigns (trade shows, direct mail, print ads, webinars, case studies, video testimonials) that drive awareness, specification wins, and aftermarket pull-through.
• Manage campaigns and measure ROI via Salesforce pipeline influence and closed-won attribution.
• Coordinate with Corporate Communications for asset production; retain final sign-off on segment messaging.
• Digital Marketing (Supporting Role)
• Collaborate with the Digital Marketing Manager to deploy targeted digital tactics (LinkedIn sponsored content, remarketing, SEO landing pages, email nurture streams).
• Provide segment-specific content briefs; approve all digital copy for tone and accuracy.
• Review Google Analytics and Salesforce campaign data quarterly to refine spend and messaging.
• Market Intelligence & Advocacy
• Monitor regulatory changes, competitor launches, and customer buying cycles.
• Represent IMMI at key industry events and association committees.
• Cross-Functional Leadership
• Champion Marketing efforts working with cross-functional teams for support (Sales, Engineering, Product Management, Customer Service).
• Secure alignment on new product launches, pricing actions, and promotional calendars.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of B2B marketing experience with demonstrated success in strategic planning, campaign development, and sales collaboration; industrial/vehicle sector preferred.
• Proven ability to create segment-specific messaging and campaigns that move the needle on specification wins or revenue.
• Experience managing cross-functional project teams and external agencies/vendors.
• Working knowledge of Salesforce CRM for pipeline tracking and campaign attribution.
• Comfortable with campaign ownership and ROI reporting to senior leadership.
• Excellent presentation skills; able to distill complex technical data into customer-friendly narratives.
• Willingness to travel 15–25% (trade shows, customer sites, plant tours).

Preferred Qualifications

• Experience in Fire/EMS apparatus, Class 8 trucking, or safety-critical industries.
• Familiarity with trade show strategy and booth ROI measurement.
• Basic proficiency in Google Analytics or LinkedIn Campaign Manager (deep expertise not required).

BENEFITS:

• Team Member Ownership/ESOP
• Healthcare, vision, dental options
• Company paid Short and Long Term Disability
• Ten (10) paid holidays
• Up to four (4) IMMI Serves volunteer days per year.
• Onsite Health and Wellness Center
• Onsite Gym
• Generous Paid Time Off
• Bonus Opportunities
• 401k
• Tuition Assistance