Social Media Specialist

Job Details

Description
Orbit
, located in
North Salt Lake, UT
(10 minutes north of downtown
Salt Lake City
), is looking for a
full-time
[title]
. Why should you come work at Orbit? Because we are
Changing the Way the World Waters
through
Conservation
and
Sustainability
by developing and manufacturing innovative irrigation products.

• Are you ready to help us Change the Way the World Waters?
• Are you ready to be part of a team that values Quality of Life, Flexibility, and great Work-Life Balance?
• Are you seeking an employer who values Caring Relationships and treating all team members as people?
• Do you have a Positive Attitude and seek to work with like-minded individuals?
• Do you want to be part of a team who has used Innovation and Continuous Improvement to succeed for over 50 years?
• These are Orbit's core values and are lived by our team members each day

Job Responsibilities

• Manages brand social media channels, including, but not limited to:
• Social strategy development (in support of overarching marketing and organizational goals)
• Creation of ongoing social content calendars
• Social posting (in alignment with social content calendars)
• Community management
• Trend monitoring
• Reporting
• Utilizes product and brand direction to craft compelling marketing assets to drive engagement
• Oversees influencer engagements, including but not limited to:
• Influencer strategy development (in support of overarching marketing and organizational goals)
• Identification, review, and selection of influencer partners
• Negotiations and management of influencer partnership and deliverables
• Billing and contract management
• Affiliate relationships, whether direct with influencers or within a larger program
• Develops and manages blogs, articles, and content marketing initiatives
• Manages Orbit and Gardena's YouTube channels
• Executes direct marketing campaigns (email, SMS, consumer database/list strategy)
• Monitors, analyzes, and reports performance with but not limited to impressions, engagement, reach, video views, collateral downloads, and leads
• Works with internal teams to ensure alignment on campaign follow up messaging and collaborates with Graphic Designers to create content
• Manages vendor / agency performance as well as evaluation of new tools
• Understands attributes of the end user and creates target customer profiles
• Monitors trends in the industry and understands competition
• Keeps current on Gardena R&D and product development projects

What are the requirements for this position?

• Strong understanding of social media platforms and community management
• Experience with affiliate and influencer marketing programs
• Ability to create engaging content for blogs, articles, and YouTube
• Proficiency in direct marketing tools (email, SMS, database management)
• Familiarity with Emplifi platform preferred
• Ability to be forward thinking regarding the application and evolution of Gardena's digital strategy and how it can be used to drive sales and streamline Gardena/retailer transactions
• Excellent written and verbal communication skills, including the ability to deal with technical terms in a way that is understandable to both expert and novice
• Strong presentation skills including the ability to use multi-media devices to demonstrate the project at various levels of development
• Ability to effectively manage many tasks and details concurrently
• Ability to work effectively with a team consisting of a wide range of personalities and expertise; must interface effectively with creative/sales/ecommerce/technical teams
• Ability to understand the customer viewpoint while always working in the best interests of the company
• Strong analytical skills; ability to collect and process data graphically/verbally
• High creativity and ability to "think outside the box"
• Highly motivated and focused on delivering results while contributing to a positive work environment
• Must respect the confidential nature of the information relative to duties
• Knowledge of/experience within the Lawn & Garden a plus
• Bachelor's degree in marketing or another relevant field required
• 5+ years of experience in digital marketing
• May sit comfortably to perform the work; however, there may be some walking; standing; bending; carrying light items; driving an automobile, etc. Special demands are not required to perform the work.
• Risks found in the typical office setting, which is adequately lighted, heated, and ventilated, e.g., safe use of office equipment, avoiding trips and falls, observing fire regulations, etc.
• The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
• Are you qualified for this position? If yes, apply NOW

We Offer Great Benefits

• Competitive pay (salaried), plus bonus
• A free onsite healthcare clinic
• Flexible office hours (standard M-F, 8 AM to 5 PM)
• PTO and paid holidays
• Medical, dental, and vision insurances
• Life insurance
• Long- and short-term disability insurances
• Employee discounts on Orbit and Husqvarna products
• Subsidized UTA ECO pass (Frontrunner, Trax, & buses)
• Parental Leave
• 401K match up to 4%