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Head of Growth Marketing

2 weeks ago

Chicago, Illinois, United States PriceLabs Full time

Note: We are open to Individuals who reside in India, Spain, Portugal or Italy for this position and have work authorization.
About The Role
As a key member of the marketing leadership team, you will report directly to the VP of Marketing and be the architect of our next chapter of growth for our largest customer segment.

  • Lead and Inspire a High-Performing Team: You will lead, mentor, and grow our brilliant inbound digital marketing team. Your primary role as a leader is to foster a culture of excellence and empower your team to do the best work of their careers.
  • Own the Growth Marketing Strategy for Our Largest Customer Segment (those renting less than five properties): You will take complete ownership of the marketing strategy for hosts—our vibrant community of customers with fewer than five properties. This means you will architect the marketing plan, inspire collaboration across the marketing department to execute it, and be accountable for the growth of this critical segment.
  • Command a Multi-Channel Performance Marketing Engine: You will architect and manage our advertising campaigns across a diverse set of platforms (Google, Meta, TikTok, etc.) and strategically command a multi-million dollar budget to maximise ROI.
  • Transform our Website into a Conversion Machine: The website is our primary demand-gen channel. You will own its success. This goes far beyond content architecture; you will lead our Conversion Rate Optimisation (CRO) efforts, driving a rigorous, experimental process. You'll work with our fantastic content and product marketing teams on the words, but you'll be the one asking, "How can we test that?" to find what truly moves the needle and gets users to that trial button.
  • Master the Customer Journey Through Lifecycle Marketing: You will design and build the nurturing campaigns that guide prospects from their first touch to becoming happy customers. This involves creating personalised journeys that improve engagement, drive product adoption, and increase conversion rates.
  • Champion a Culture of Data-Driven Experimentation: You will foster an environment where data guides our decisions and calculated experiments are encouraged. You'll champion the adoption of AI to boost our performance and, when necessary, dive deep into the data yourself—SQL skills are a huge plus here—to find the insights that others miss.
  • Build our Virtual Events Channel from Scratch: We believe there's a vast, untapped opportunity in owned virtual events, a channel we haven't yet scaled. You will be the architect of this program, creating compelling events that educate our audience on topics that matter to those who have been renting their properties for years, and others who have just started. Many of these prospects are not yet aware that they have a problem with pricing, and it will be your role to bring them into our marketing funnel and to nurture them through to conversion.

About You

  • You're a seasoned leader with 10+ years in B2B SaaS growth. You have a powerful track record of driving significant ARR growth in a product-led (PLG) environment.
  • You're an inspiring and empathetic manager. You don't just manage people; you build them up. Your proudest accomplishment is watching your team members achieve their potential.
  • You're a master of the growth marketing toolkit. You have deep, hands-on expertise in performance marketing, lifecycle marketing, and website optimisation, with a strong understanding of how they intersect with Content, SEO, and Field Marketing.
  • You are genuinely 'AI-first.' You don't just talk about AI; you have a history of implementing it to find real efficiencies and unlock new growth opportunities.
  • You see data as your superpower. You have a sharp analytical mind and an ability to distil complex data into a clear, actionable story that rallies the team.
  • You thrive on collaboration. You are a world-class communicator who knows how to influence and persuade your peers to build integrated, cross-functional campaigns that just work.

How to apply for this position?
Please fill out the form with the required details. If your profile is shortlisted, our team will reach out to you via email. If you don't find the emails in your inbox, please check your spam folder.

Tip: Avoid using AI-generated responses. We want to hear from you

How to apply for this position?
Please fill out the form with the required details. If your profile is shortlisted, our team will reach out to you via email. If you don't find the emails in your inbox, please check your spam folder.

Tip: Avoid using AI-generated responses. We want to hear from you

About PriceLabs
PriceLabs is a revenue management solution for the short-term rental and hospitality industry, founded in 2014 and headquartered in Chicago, IL. Our platform helps individual hosts and hospitality professionals optimize their pricing and revenue management, adapting to changing market trends and occupancy levels.

With dynamic pricing, automation rules, and customizations, we manage pricing and minimum-stay restrictions for any portfolio size, with prices automatically uploaded to preferred channels.

Every day, we price over 500,000+ listings globally across 150+ countries, offering world-class tools like the Base Price Help and Minimum Stay Recommendation Engine.

In 2025, we scaled to;

  • 500K+ properties syncing daily
  • 60K+ customers worldwide
  • 300+ globally remote team
  • 36% diversity

Industry Awards Won

  • SaasBoomi 2021
  • The Shortyz 2020
  • The Shortyz 2023
  • STRive Awards 2025

We continue to grow exponentially, backed by a strong team to take us to the next level.

Why join PriceLabs?

  • Work with an industry-leading product that has thousands of customers worldwide, and our customers love the product (NPS in the 70s, Customer reviews here)
  • Work with a global team (19 countries and counting) of passionate individuals who accept open communication, empowerment, and a shared focus on customer success.
  • We are a remote-first organisation and accept work from home as the norm.
  • We are a freemium product, so marketing leads the charge on customer acquisition.

PriceLabs is an equal opportunity employer. We are committed to providing equal opportunity in all aspects of employment. We do not discriminate on the basis of race, colour, religious creed, national origin, ancestry, sex, age, veteran status, marital status or physical challenges.