Senior Growth Marketing Manager

6 days ago

Mountain View, California, United States Softworld, a Kelly Company Full time

Job Title:
Senior Growth Marketing Manager - Accounting Channel

Job Location:
**Sunnyvale CA 94085

Onsite Requirements:**

  • Marketing
  • Email marketing campaigns
  • Salesforce

Job Description:

  • Our Customer Marketing, Accountant Channel team is looking to add a Senior Growth Marketing Manager (Contractor) who is highly organized and eager to manage customer growth campaigns and field event marketing.
  • Do you have a very keen eye for detail, a passion for optimization, and an analytical mindset to drive data-driven change?
  • Are you ready to make a meaningful impact on the growth of an already successful SaaS business

Responsibilities:

  • Develop and deploy a variety of multi-channel campaigns, (must have email marketing experience), and targeted programs designed to increase customer product adoption, drive expansion and retention within our active customer base.
  • Manage and execute on the pre-defined strategy for customer field events, lead the coordination with the customer Sales team, oversee the logistics and execution of events managed by the Accountant Channel events team.
  • Work cross-functionally to drive and execute program logistics including copy, design, lead flows, website landing pages, and lead routing.
  • Report on program performance and analyze data to provide recommendations around optimizing campaigns and improving lead quality (utilizing tools like Salesforce, Tableau, and marketing automation system).
  • Manage lead flow of leads that enter through your program channels (ensure accuracy of lead routing and campaign attribution).
  • Work with manager to determine budgets, goal setting, ROI metrics, and strategies.

Skills and Qualification:

  • 5 - 7 years of experience in managing, executing and optimizing marketing campaigns and customer communications.
  • Experience with email campaigns, promotions, and operational support.
  • 1 - 2 years of experience (or knowledge of) field marketing.
  • Bachelor's degree or equivalent experience.
  • Analytical and quantitative skills; bias towards data-based decision making.
  • Strong project management, organizational, and time-management skills.
  • Willingness to assist others on different projects and campaign needs.
  • Excellent and proactive communication to raise up key learnings and ideas on how to improve programs or processes.
  • Experience working cross-functionally between creative, sales, product and leadership teams.
  • Detail oriented and highly organized.

  • Commuting distance to our San Jose, CA headquarters.

  • **3rd party and subcontract staffing agencies are not eligible for partnership on this position. 3rd party subcontractors need not apply.

  • This position requires candidates to be eligible to work in the United States, directly for an employer, without sponsorship now or anytime in the future**

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