Product Marketing Manager

SAP Emarsys is the omnichannel customer engagement platform that empowers marketers to build, launch, and scale personalised cross-channel campaigns that drive business outcomes.

As part of our continued growth, SAP's Customer Experience (CX) organization is seeking a dynamic Product Marketing Manager to support the launch and growth of our innovative marketing and engagement solutions.

This role is pivotal in driving go-to-market (GTM) execution, ensuring launch readiness, and enabling cross-functional collaboration for new and evolving products within the SAP CX portfolio.

Key Responsibilities

• Go-to-Market Planning & Execution:
  Support the planning, execution, and optimization of go-to-market initiatives and product launches across SAP's marketing and engagement solutions
• Strategic Positioning & Messaging:
  Partner with other product marketers to develop impactful positioning, messaging, and enablement content for new releases, campaigns, and global field activation
• Content Creation & Management:
  Contribute to the creation and continuous maintenance of high-quality internal and external content, including website copy, launch guides, product collateral, and thought leadership pieces
• Cross-Functional Collaboration:
  Coordinate cross-functionally with Product Management, Demand Generation, Sales, and SAP CX Product Marketing to ensure alignment across all launch and lifecycle programs
• Sales & Partner Enablement:
  Assist in building and distributing effective sales and partner enablement materials, such as presentations, solution briefs, and videos, to drive business growth
• Adoption & Engagement Programs:
  Support adoption and release marketing programs aimed at driving awareness, engagement, and usage of key product capabilities
• Project Management:
  Provide project management and organizational support across GTM workstreams, customer storytelling initiatives, and integrated campaign activation
• Event Management:
  Support event preparation and execution for major industry and SAP events, ensuring flawless brand representation

Skills and Qualifications

• Experience:
  3–5 years of relevant experience in product marketing, go-to-market (GTM), or field enablement roles, ideally within B2B SaaS or Customer Experience (CX) technology
• Communication Skills:
  Strong written and verbal communication skills, with the ability to simplify and articulate complex value propositions effectively
• Organization & Proactivity:
  Highly organized, proactive, and comfortable managing multiple projects and stakeholders simultaneously
• Cross-Functional Collaboration:
  Experience supporting cross-functional teams and contributing to GTM execution in a fast-paced, matrixed organization
• Technical & Commercial Collaboration:
  Demonstrated ability to collaborate effectively with both technical and commercial teams, bridging the gap between product development and market needs
• Attention to Detail:
  Keen attention to detail and a commitment to producing high-quality deliverables
• Adaptability:
  Ability to thrive in a dynamic environment and adapt to changing priorities
• Travel:
  Willingness to travel up to 10-15% for industry events, client meetings, and other business-related activities

Why Emarsys

• A fast-growing company with an international presence, innovative outlook and a strong market position, blending the best parts of a 'scale-up' mentality with the security (and resources) of an established multi-national
• The opportunity to contribute to a bespoke, complex and successful product focused on innovation
• A learning environment, heavy on personal and professional development that allows you to both learn from some of the best in the industry and own your own career
• An inspiring and positive culture, working alongside talented, friendly and passionate people where success is supported and celebrated as a collective
• A commitment to trust based working alongside a dedicated space to work, socialise, hold meetings and collaborate in-person
• 401k, Life Insurance & Maternity/Paternity policy
• 20 vacation days (and an additional 2 for volunteering)
• Competitive salary plus additional performance related rewards

*Please be aware that this role is hybrid only, meaning we cannot hire unless you are located by and can work a hybrid schedule (weekly attendance) in an SAP office - with the preference for this role in the Indianapolis, Metro area.

At SAP Emarsys, we are committed to building diverse teams with a rich variety of perspectives and experiences. If your job profile closely aligns with our essential requirements and business need, we encourage you to apply. We are dedicated to assessing your competencies, learning agility and passion and not your age, disability, familial status, sexual orientation, gender, race, ethnicity, religion or nationality.