Content Management and Merchandising Manager

Are you ready for a change? At GS1 US, employees at every level play a vital role and provide a meaningful voice on issues that affect consumers across the country. We are a small company with a world-class culture. We make a huge impact on the way the world does business.

What is in it for you:

As the Content Management & Merchandising Manager at GS1 US, you have the opportunity to join a dynamic organization that is constantly innovating and never stagnant. You will oversee all content, personalization, and merchandising on our public-facing websites, and the GS1 US Store ).

In return you'll be rewarded with great pay and benefits in a hybrid work culture. You'll work at a high-performance company with a world-class culture that invests in its employees. We don't just say culture is important to us, we have the data to back it up.

We are currently recruiting for this position, which offers a salary range of $90,000 to $115,000.

This position qualifies for participation in our annual employee bonus program.

This position is also eligible for company-sponsored benefits, which include:

• Health (medical, RX, dental, vision) - effective immediately
• 401(k) with Employer Safe Harbor and Profit Sharing Contributions - effective immediately
• Short and Long Term Disability Coverage
• Mental Health and Wellbeing (6 employer sponsored therapy and coaching sessions)
• Individual Wellness Platform
• Paid Parental Leave
• Generous PTO and Company Paid Holidays
• LinkedIn Learning
• Tuition Reimbursement
• Kudos (employee recognition and engagement platform)
• Catered Lunches 2x/week on in office days

Who you are:

You are an excellent communicator (verbal and written) with strong editing and proofreading skills.You possess a solid understanding of site merchandising principles and e-commerce best practices. You are proficient with basic HTML and have experience with enterprise-level Content Management Systems (CMS), particularly Adobe Experience Manager (AEM).

Your strong organizational skills enable you to manage complex projects from concept to completion. In addition, you possess strong analytical skills with experience using web analytics tools (e.g., Google Analytics).

You possess 3-5 years of experience in content management, digital merchandising, or similar role. You hold a Bachelor's in Marketing, Communications, Business, or related field. You are experienced with personalization and A/B testing platforms (e.g., Adobe Target, Optimizely) and possess a working knowledge of UX/UI design principles.

What you will do:

As a Content Management & Merchandising Manager, you will develop and maintain a comprehensive content and merchandising calendar that aligns with key business objectives, product launches, seasonal campaigns, and industry events.

You will collaborate with content, product, and event marketing teams to plan and execute content and merchandising initiatives on both websites. In addition, you will ensure timely publication and updates of all content, product, and event promotions.

Here are a few more details about the role (other duties may be assigned):

• Content Management & Strategy:
• • Serve as a key administrator for the website's content management system (CMS), with a focus on Adobe Experience Manager (AEM).
• Collaborate with stakeholders to create, edit, and publish high-quality content that aligns with our brand guidelines, style, and voice.
• Execute and create process for regular content audits to identify and address outdated, inaccurate, or redundant information.
• Manage and organize the website's digital asset library (images, videos, PDFs, etc.) within AEM.
• Site Merchandising & Personalization:
• • Support the strategic display and promotion of products and services on the GS1 US store to maximize discoverability and conversions.
• Optimize product categorization, search filters, and product page content to enhance the user experience.
• Support the development and implementation of site targeting and personalization strategies to deliver relevant content and offers to specific user segments.
• Utilize web analytics to monitor site performance, identify user behavior patterns, and make data-driven decisions to improve site navigation and content placement.
• Support A/B and multivariate testing strategies for site elements, promotional banners, and calls-to-action.
• General Responsibilities & Technical Skills:
• • Perform content and site updates directly within the CMS for both websites.
• Possess a working knowledge of basic HTML and CSS to make minor front-end edits and formatting adjustments.
• Understand and apply best practices for both Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) to ensure all web content and product listings are optimized for both traditional search and AI-driven conversational queries.
• Support the maintenance and improvement of the on-site search functionality, ensuring users can easily find the information they need through a powerful and accurate search experience.
• Act as a liaison between the business and technical teams, translating content and merchandising needs into technical requirements.
• Maintain a high level of organization and attention to detail to manage multiple projects and content streams simultaneously.

Ready to be part of a team that believes the identification of everything makes anything possible? Apply today – we can't wait to hear your story.

GS1 US is an Equal Opportunity Employer - All qualified applications will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, or national origin.

GS1 US is not accepting unsolicited resumes from search or staffing firms. All resumes submitted by search or staffing firms to any employee at GS1 US via-email, internet or directly without a valid written search agreement will be deemed the sole property of GS1 US, and no fee will be paid in the event a candidate is hired by GS1 US.