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Marketing Specialist

2 weeks ago

Fayetteville, North Carolina, United States Elevare Branding Full time $55,000 - $65,000 per year

Job Description
**Job Description**

We are seeking a **Marketing Specialist** to join our growing team. This role involves developing, implementing, and optimizing marketing campaigns that enhance brand awareness and drive measurable results. The ideal candidate is detail-oriented, strategic, and passionate about creating impactful marketing initiatives across multiple channels.

**Responsibilities**

  • Plan and execute integrated marketing campaigns aligned with company objectives.
  • Conduct market research to identify new trends, opportunities, and target audiences.
  • Collaborate with creative, content, and operations teams to ensure message consistency.
  • Analyze performance data and generate actionable insights to improve campaign effectiveness.
  • Develop engaging promotional materials and ensure brand alignment across all platforms.
  • Assist in event planning, advertising, and partnership development.

Qualifications

  • Bachelor's degree in marketing or related field or equivalent years' work.
  • 1-2 years of experience in marketing, copywriting, or communications, with a strong emphasis on email marketing and content creation.
  • Proficiency in marketing tools such as Eloqua, Adobe Creative Cloud, project management software, CRM systems (e.g., Salesforce), and document management systems (e.g., SharePoint).
  • Working knowledge of HTML, with an eye for design and meticulous attention to detail.
  • Team player who collaborates effectively across multiple departments and stakeholders with a solutions oriented approach to challenges.
  • Experience in developing and executing email campaign strategies, including segmentation and content calendar management.
  • Skilled in copywriting and storytelling, with the ability to tailor messaging for diverse audiences and channels.
  • Strong communication skills – written, verbal, and presentation.
  • Creative and innovative thinker who is comfortable in a fast-paced environment and balancing multiple projects simultaneously.
  • Proficiency in prioritization, organization, and project management abilities, with a proven track record of meeting deadlines.
  • Bonus: Experience in the event industry or with event marketing.
  • This role requires 5-10% domestic travel for business purposes.

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it – see what our colleagues have to say at

Our Benefits Include

  • **Great community:** a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
  • **Broader impact:** take up to four days per year to volunteer, with charity match funding available too
  • **Career opportunity:** the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
  • **Time out:** 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost) anywhere for up to four weeks a year
  • Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
  • Recognition for great work, with global awards and kudos programs
  • As an international company, the chance to collaborate with teams around the world

The salary range for this role is $55,000-$65,000 based on experience.

This posting will automatically expire on November 7, 2025.

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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