AVP, Media Planner

2 weeks ago

Boston, Massachusetts, United States Global Atlantic Financial Group Full time

About Global Atlantic

Global Atlantic is a leading provider of retirement security and investment solutions with operations in the U.S., Bermuda, and Japan. As a wholly-owned subsidiary of KKR (NYSE: KKR), a leading global investment firm, Global Atlantic combines deep insurance expertise with KKR's powerful investment capabilities to deliver long-term financial security for millions of individuals worldwide. With a broad suite of annuity, preneed life insurance, reinsurance, and investment solutions, Global Atlantic, through its issuing companies, helps people achieve their financial goals with confidence. For more information, please visit

KKR's Global Marketing Team is seeking an experienced media planner to oversee paid media campaigns for KKR and its insurance business, Global Atlantic. Based in our growing Boston location, the AVP, Lead Media Planner, will lead the strategic development, planning, and execution of paid media initiatives supporting KKR's brand, corporate reputation, and thematic campaigns globally, across all business lines.

This individual will lead the day-to-day management of media strategy across multiple channels—including, but not limited to digital, social, print, and out-of-home—to ensure data-driven, impactful media investments. Sitting within the firm's Brand Marketing team, this role will partner closely with colleagues across Channel Marketing, Product Marketing, Creative teams, as well as our external agency partners. The role will help optimize performance, enhance brand visibility, and strengthen engagement with key audiences to build brand awareness, generate leads, and fuel growth. This position requires a balance of strategic insight, analytical rigor, and operational excellence to advance KKR's marketing objectives at scale.

IDEAL EXPERIENCE

The ideal candidate brings deep experience in media planning and buying, ideally within a global financial, corporate, or B2B marketing context. They have led integrated campaigns across paid, owned, and earned channels, with demonstrated success in aligning media strategy to business goals in close partnership with client marketing teams.

Experience managing agency partners, budgets, and measurement frameworks is essential. The successful candidate will combine an analytical mindset with creativity and the ability to influence cross-functional teams and senior stakeholders.

RESPONSIBILITIES

  • Lead the strategic planning, execution, and optimization of paid media campaigns across global and regional markets, across KKR's asset management, wealth management, and insurance businesses.
  • Partner with brand, content, and communications teams to translate business objectives into actionable media strategies.
  • Manage agency relationships, ensuring best-in-class planning, buying, and reporting performance.
  • Oversee development of media plans, audience targeting, and channel mix recommendations across digital, social, print, broadcast, and out-of-home.
  • Serve as the internal subject-matter expert on paid media, advising senior marketing and business leaders on investment strategy and emerging opportunities.
  • Monitor campaign performance and provide actionable insights to optimize spend and maximize ROI.
  • Ensure data integrity and consistency across campaign tracking, analytics, and reporting.
  • Manage paid media budgets and quarterly forecasting processes.

REQUIRED QUALIFICATIONS

  • 7–10 years of experience in media planning and buying, with demonstrated expertise across digital and traditional channels and B2B audiences.
  • Proven experience managing complex, multi-market campaigns and agency partnerships.
  • Strong analytical skills and ability to interpret performance data into strategic insights to drive actionable optimizations.
  • Deep understanding of audience segmentation, targeting, and measurement frameworks.
  • Excellent communication and presentation skills, with the ability to distill complex data for senior stakeholders.
  • Proficiency in campaign analytics tools, ad-tech platforms, and social media advertising systems.
  • Strong organizational and time-management skills, with the ability to manage multiple priorities under tight deadlines.
  • Bachelor's degree in marketing, communications, business, or a related field.

BONUS QUALIFICATIONS

  • Experience in financial services, asset management, or another highly regulated industry.
  • Familiarity with media attribution models, marketing mix modeling, and brand lift studies.
  • Advanced knowledge of programmatic buying and data-driven media optimization techniques.
  • Exposure to international media markets and global brand campaigns.
LI-KS1

Global Atlantic's base salary range is determined through an analysis of similar positions in the external labor market. Base pay is just one component of Global Atlantic's total compensation package for employees and at times we hire outside the boundaries of the salary range. Other rewards may include annual cash bonuses, long-term incentives (equity), generous benefits (including immediate vesting on employee contributions to a 401(k), as well as a company match on your contributions), and sales incentives. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Compensation for our more senior positions have a larger component of short-term cash bonus and long-term incentives.

The base salary range for this role is

$130,000 - $150,000 USD

Privacy Statement

Our employees are in the office 5 days per week in New York and 4 days per week in all other offices. If you have questions on this policy or the application process, please reach out to

Global Atlantic reserves the right to modify the qualifications and requirements for this position to accommodate business needs and regulatory changes. Future adjustments may include obtaining specific licenses or certifications to comply with operational needs and conform to applicable industry-specific regulatory requirements, state and federal laws.

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