Web Specialist

1 week ago

Brooklyn, New York, United States Morgan & Morgan Full time $60,000 - $120,000 per year

At Morgan & Morgan, the work we do matters. For millions of Americans, we're their last line of defense against insurance companies, large corporations or defective goods. From attorneys in all 50 states, to client support staff, creative marketing to operations teams, every member of our firm has a key role to play in the winning fight for consumer rights. Our over 6,000 employees are all united by one mission: For the People.

Summary

Morgan & Morgan, P.A. is the largest plaintiff law firm in the country working for the people, not the powerful.

We are looking for an enthusiastic Web Specialist to help us in our client acquisition team's efforts. You will be an integral part of the planning, development, execution, and optimization of marketing plans to reach clients with branding and direct response advertising.

A Web Specialist should be a competent professional who is able to grasp client behavior trends and generate creative ideas. You should be well-versed in search marketing concepts, principles and tactics.

Our team's goal is to deliver measurable client acquisition that will directly increase the firm's revenue. As performance marketers, our goals as well as successes and failures are all measured. We work well in teams while also valuing personal input, ideas and initiatives.

Responsibilities

  • Audit website issues and report on them on a weekly basis
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future web marketing strategies.
  • Review weekly rank tracking reports on Morgan & Morgan and competitor domains.
  • Assisting with strategic development for SEO campaigns, starting from kick-off and extending through post-launch and analysis stages
  • Defining and building keyword lists based on the domain's objectives and market opportunity, using a mix of proprietary tools and analytics data
  • Preparing technical audits of websites to identify issues and areas of opportunity
  • Reviewing web analytics data to provide feedback to our internal team on performance, and to analyze visitor behavior and trends to come up with next steps
  • Working with our internal resources to prepare, plan, and execute link building initiatives and content marketing strategies
  • Coordinating regularly with our website development, SEM, design, and business development teams, as well as with senior management, to ensure that clients are getting positive results
  • Develop scalable content strategies that will increase onsite goal completions
  • Upload, update, and maintain new content, ensuring all pages follow SEO and brand standards
  • Assist with implementing new site modules, templates, and design updates in coordination with development and design teams

Requirements

  • 2+ years in an SEO role at either an agency or in-house
  • Experience with Figma, Drupal CMS, and other web management tools
  • Proven experience with both National and Local brands
  • Experience with Local SEO (Moz Local, Whitespark, GMB, local pack optimization, link building, reputation management)
  • Competitor research and analysis
  • Strong communications skills
  • Organized and detail-oriented
  • Familiarity with website analytics and reporting platforms such as Google Analytics, SuperMetrics, Periscope, etc.
  • Knowledge of factors that influence search engine rankings
  • Ability to think strategically to identify and define keyword opportunities for optimization
  • Vast knowledge of SEO software such as Moz, ScreamingFrog, Ahrefs, Sitebulb, SEMRush and others
  • Strong knowledge of Microsoft Excel and/or Google Sheets

Preferred Skills

  • Local SEO for a multi-location organization
  • Javascript & SQL Knowledge
  • Experience with data visualization and exploration software (Periscope, Qlik, etc)
  • Experience with Salesforce, Marketing Cloud, Attribution Modeling Software
  • Nice to have: experience in Legal Marketing Vertical
LI-GM1

Benefits

Morgan & Morgan is a leading personal injury law firm dedicated to protecting the people, not the powerful. This success starts with our staff. For full-time employees, we offer an excellent benefits package including medical and dental insurance, 401(k) plan, paid time off and paid holidays.

Equal Opportunity Statement

Morgan & Morgan provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

E-Verify

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the I-9 Form.

Privacy Policy

Here is a link to Morgan & Morgan's privacy policy.

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