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Group Product Manager, Downstream Marketing
2 days ago
Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. Dedicated to innovation, our Surgical business unit is focused on identifying and solving critical, unmet needs in cardiac surgery.
Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need. In understanding the challenges of open-heart surgery, we partner with surgical teams to deliver modern technologies intended to enhance patients' quality of life and expand their potential treatment opportunities. The U.S. marketing team is seeking an experienced product marketer with an interest for field marketing and enhancing the customer experience to drive our mission forward in helping patients live longer and healthier lives.
How you'll make an impact:
• Develop and lead in the execution of comprehensive marketing plans including strategies and tactics for multiple products or programs and initiatives
- Build relationships with the field team and key opinion leaders (KOL) to help inform customer engagement plans and understand current market environment and competition
- Collaborate on marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for multiple products or programs and initiatives
• Deep expertise and ownership over your respective product(s) or programs and initatives to the field team and customers, including traveling to sites about 30% of your time
- Develop programs that support the field and commercialization strategies for multiple major initiatives, including collaboration with agencies to deliver assets across traditional, events and digital.
- Lead content and delivery for aspects of the congress and event delivery process in the U.S.
- Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for multiple major product launches or programs and initiatives
• Forecast product and demo needs across the field team, internally and with partner teams to ensure proper allocation of respective products
- Lead the execution of a multiple major programs and initiatives in collaboration with regional partners as appropriate including Salesforce readiness (e.g., training on product, messaging, and competition)
- Build a deep understanding for the body of clinical and economic evidence that supports the regional value proposition
- Manage budgets related to product line, campaigns and projects
- Analyze clinical and market data to assess regional impact of potential product launches
- Lead significant process or corporate initiatives that impact and bring value to the marketing organization
• Represent product needs, updates, milestones and planning to all levels of the organization and range of functions, from leadership to sales and commercial excellence to global peers
- Other Incidental Duties
What you'll need (Required):
Bachelor's Degree in related field with 8 years of experience or
Master's Degree or equivalent in a related field with 6 years of experience working in sales, marketing, or healthcare industry Required
What else we look for (Preferred):
• Strict attention to detail.
• Excellent documentation and communication skills and interpersonal relationship skills.
• Expert understanding of related aspects of marketing concepts and principles, including application to the field team and commercial excellence team.
• Proven successful project management skills.
- Proven expertise in Microsoft Office Suite.
- Experience with product marketing and product management across more than one product or product line
- Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research.
- Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
- Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks.
- Ability to manage competing priorities in a fast paced environment.
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For California (CA) the base pay range for this position is $142,000 to $201,000 (highly experienced).
The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.
E dwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
COVID Vaccination Requirement
Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.
