Demand Generation

About Notch

If you've engaged with a leading brand online, chances are you've already interacted with
Taylor
, our AI Agent.

At
Notch
, we're building the future of customer experience — a platform that empowers brands to create
autonomous AI agents
across industries like
finance
,
e-commerce, SaaS, cybersecurity, gaming, insurance
, and more.

We're a fast-growing startup at the forefront of the AI revolution, helping companies
scale smarter, cut costs, and deliver human-like customer experiences
.

Our platform already processes
hundreds of thousands of conversations in real-time
, delivering customer support at
superhuman speed and accuracy
.

Notch is backed by top-tier investors including
Lightspeed Venture Partners, Jibe Ventures, and MRV Partners
.

The Role

We're looking for a
Demand Generation & ABM Lead
to own our B2B marketing funnel — from awareness to pipeline.

You'll be responsible for designing and executing
account-based marketing programs
,
inbound content strategies
, and
multi-channel campaigns
that drive high-quality leads and revenue growth.

This role is perfect for a
hands-on, data-driven marketer
who loves experimenting across channels, aligning with sales, and turning creative ideas into measurable results.

What You'll Do
1. Build a Scalable B2B Growth Engine

• Develop and execute a
  full-funnel demand generation strategy
  for mid-market and enterprise accounts.
• Design and manage
  ABM campaigns
  targeting key accounts in strategic verticals.
• Partner with sales to define
  ideal customer profiles (ICPs)
  , account lists, and personalized plays.
• Implement
  lead scoring, segmentation, and nurturing
  to move prospects efficiently down the funnel.

2. Drive Inbound Marketing and Content

• Build and own a
  content strategy
  focused on thought leadership, use cases, and customer success.
• Launch
  webinars, virtual events, and campaigns
  that educate and convert.
• Optimize the Notch website for
  SEO and conversion
  , constantly testing messaging and CTAs.
• Collaborate with product and customer success to surface
  insights and stories
  that resonate with target audiences.

3. Manage Paid and Organic Channels

• Run
  LinkedIn Ads, Google Ads, and retargeting campaigns
  to generate pipeline.
• Test and scale
  performance marketing programs
  across channels.
• Build
  email and nurture campaigns
  to engage leads and re-activate cold opportunities.
• Analyze channel performance, experiment with new tactics, and optimize for ROI.

4. Align with Sales and Analytics

• Partner closely with the
  sales and SDR teams
  to ensure seamless lead follow-up and attribution.
• Own
  HubSpot
  or similar CRM setup, reporting, and data hygiene.
• Build and maintain
  marketing dashboards
  to track pipeline impact and campaign effectiveness.

What You'll Bring

• 3–6 years of experience in
  B2B SaaS marketing
  , ideally with a focus on
  demand generation or ABM
  .
• Proven ability to design and execute
  multi-channel marketing campaigns
  that drive pipeline and revenue.
• Hands-on experience with
  HubSpot (or similar CRM/automation tools)
  .
• Deep familiarity with
  paid media, SEO, content strategy
  , and email automation.
• Strong analytical mindset — comfortable with data, dashboards, and optimization loops.
• Excellent communication skills and ability to collaborate cross-functionally.

Why Join Notch

• Be part of a
  category-defining AI startup
  transforming how brands communicate.
• Own and scale Notch's
  B2B growth engine
  with full autonomy and measurable impact.
• Collaborate with passionate, driven teammates who move fast and build boldly.
• Competitive salary, equity, and opportunity to shape the company's marketing foundation.

Ready to lead Notch's growth story and bring AI agents to every enterprise?

We'd love to hear from you.