Trade Marketing Analyst
4 days ago
Join the Sigma Team – Where Careers Thrive
We don't just offer jobs; we cultivate careers. Become part of our dynamic team of professionals and experience what it means to truly be valued. We're passionate about empowering our associates to reach their full potential, fostering growth, and celebrating success together.
When you join Sigma, you're stepping into a fast-growing, innovative global food organization that's redefining excellence in the industry.
Are you ready to elevate your career? Come join our table
*Preferred Location: Phoenix, AZ
Position Summary
Align trade marketing initiatives by leveraging analytical tools, identifying new strategic opportunities, and developing and updating sales plans to increase assigned area(s) sales and profitability.
Essential Job Functions
- Coordinates, develops, and implements strategies for Category, Trade, and Shopper initiatives for assigned area(s) (20%).
- Develops department and category insights to deliver greater share of promotion, distribution, and shelving (20%).
- Analyzes new growth opportunities by category and recommends new business opportunities (20%).
- Evaluates and measures campaign results; recommends changes to strategy (15%).
- Conducts promotional performance analysis; prepares sales and financial reports (10%).
- Creates and delivers comprehensive category reviews and executes category initiatives with clients in collaboration with stakeholders including, but not limited to, Revenue Management, Category Management, and Field Sales teams (10%).
- Implements Trade Marketing strategies; tracks budget, communicates results, and makes recommendations to stakeholders (5%).
- Other duties as assigned.
Minimum Qualifications
- Bachelor's Degree in Business, Finance, Marketing, or related field, or equivalent work experience.
- Three (3) years of trade marketing, brand management, or related experience.
License/Certifications
- N/A
Preferred Qualifications
- MBA
- One year broker or sales analyst role experience
- Bilingual in English and Spanish
- Prior experience of planning and managing P&L
- Database management experience in SQL, ACCESS, or similar
- Consumer Packaged Goods experience
Knowledge, Skills & Abilities (KSAs)
- Working knowledge of category management processes and applications
- Experience in SAP, BW Analyzer, and High Jump
- Working knowledge of consumption databases such as Nielsen
- Strong business and financial knowledge with business analytics skills and the ability to plan, track, and evaluate trade management
- Ability to make recommendations for solutions based on information gathered and analyzed from existing systems and/or imperfect information
- Ability to communicate across all levels of the organization, present complex ideas concisely, and clearly articulate ideas verbally and in writing
- Strong troubleshooting and problem resolution skills
- Proficient in Microsoft Office, including Word, Access, and PowerPoint; advanced skills in Excel, including data analysis, pivot tables, and complex graphs
- Ability to build professional relationships with Trade Marketing and cross-functional teams while facilitating a collaborative environment
- Ability to work within a matrix organization
Environmental/Working Conditions
- Able to travel up to 10% of the time
Physical Requirements
- Usual office environment with frequent sitting, walking, and standing, and occasional climbing, stooping, kneeling, crouching, crawling, and balancing
- Frequent use of eye, hand, and finger coordination enabling the use of office machinery
- Oral and auditory capacity enabling interpersonal communication as well as communication through automated devices such as the telephone
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