Field & Trade Marketing Manager

Why Canopy USA?

Canopy USA is now positioned to consolidate operations across its three business units – Wana, Jetty, and Acreage – realizing synergies, cost savings, and supporting growth in state-legal markets across the U.S.

Through coverage of key market segments including flower via Superflux, vape and concentrates via Jetty, edibles and beverages via Wana, and retail through The Botanist, Canopy USA is well positioned to accelerate growth with an emphasis on the Midwestern and Northeastern U.S. markets

Who you'll work for: HSCP Service Company LLC

Our Culture:

Here at HSCP Service Company LLC DBA Canopy USA we believe in people first. We value our people and encourage continuous opportunities to learn, develop, and grow. We pride ourselves in innovation and passion for the cannabis industry.

We are always looking for motivated people who share our vision to join our team. Think you have what it takes? Then come grow with us

About the Role:

The Field & Trade Marketing Manager position leads promotion of all company and related subsidiary and affiliate company brands and executes marketing campaigns and promotions that align with our brands goals. This person will work closely with marketing, their designated regional sales team, and our distribution partners to promote lead generation and create upsell opportunities. This role will be responsible for overseeing all field marketing efforts in their region.

How you'll make a difference:

• Collaborate with sales and marketing to develop, implement, and analyze marketing initiatives and strategies specific to the region for our brands and related company brands.
• Partner with regional sales and distribution partners on strategies to drive revenue through budtender and account engagement including field activities, merchandising, budtender education, and community engagement.
• Produce and assist with the execution of local monthly marketing calendar that includes any activations, paid/earned media, and support around any national campaigns.
• Educate, engage, and inspire customers and dispensary staff as the face of our brands with knowledgeable insights about our products and promotions, including but not limited to scheduling and conducting budtender trainings and consumer-facing pop-up events with preferred retail partners.
• Support national and regional initiatives to drive sales performance and build brand loyalty.
• Lead and manage territory Brand Ambassador team including schedule for in-store activations and store visits.
• • Lead, deploy, and manage in store visual execution and brand standards for themselves and their field team.
• Develop, collect and share monthly marketing and sales recaps with key stakeholders.
• Create and manage key brand partnerships with local businesses and non-profit organizations who can foster our goal to build community relations and awareness.
• Work with Sales Director, and Regional Field & Trade Marketing Manager, and team to develop metrics to measure the success of all initiatives with the goal of increasing effectiveness and driving the scale of programs.
• Collaborate and share best practices and lessons with other Field Marketing Reps on a monthly call.
• • Track results of all national and regional campaign activity and make recommendations for future activity.
• Additional responsibilities as requested or required by the Regional Field & Trade Marketing Manager.

Skills to be Successful:

Education & Experience:

• BA Degree in Business, Marketing or related field required.
• Minimum 3-5 years of relevant work experience in field marketing/brand ambassadorship and implementing integrated campaigns across multiple locations.
• Dispensary or related retail experience.

Other:

• Passion for company and related company our brands and the industry.
• Must be licensed/badged according to state requirements.
• Ability to give dynamic product and marketing presentations.
• Ability to build relationships and rapport with internal and external partners.
• Excellent writing skills.
• Presentation building skills through Canva, PowerPoint or other visual presentation software.
• Knowledge of digital marketing, advertising, event planning, out of home media, and other advertising mediums.
• Ability to help plan, execute, and analyze an overall marketing strategy.
• Ability to multi-task and work effectively with a variety of tasks and partners (both internal and external); must be able to work cross-functionally with sales and operations teams to effectively generate, execute and report on marketing programs.
• Ability to interact with various levels of stakeholders and make decisions based on data and insights.
• Excellent knowledge of marketing planning tools and strategies.
• A reliable vehicle or transportation for travel to in-state events, retail locations and any field related work.
• Ability to work weekends and evenings.

Supervisory Responsibility:

This position has supervisory responsibility in the Sales department and may have direct report(s). This employee has the authority to hire and fire other employees, or this employee's suggestions and recommendations as to the hiring, firing, advancement, promotion, or any other change of status of other employees are given particular weight.

Perks & Benefits:

• Full suite of medical, dental, and vision insurance

• Paid parental leave

• 401 (k)

• Paid Time Off

• Short Term and Long-Term Disability

• Employee Assistance Program

• Employee life insurance and supplemental life

• Spouse and child life and AD&D

• Pet insurance

• FSA and HSA available

• Based on eligibility.

Schedule:

This position regularly works 5 days a week, average 40 hours per week, with hours that meet the needs of the business and our accounts. This position does require evening and weekend work depending on the event schedule. Please confirm with the supervisor regarding the expected working schedule.

This position is exempt from overtime pay due to administrative employee exemption.

**Subject to change as business needs.

E-Verify Participation Notice

This Employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

What is E-Verify? E-Verify is an internet-based system that compares information from and employee's Form I-9, Employment Eligibility Verification, to data from the U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.

Work Environment and Physical Demands:

The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.

Manufacturing environment that requires extended time standing, walking, bending and reaching. Ability to carry up to 50lbs for up to a distance of 100ft may be required. Occasional extended and repetitive use of arms, hands and fingers to cut and manipulate small objects. Ability to work in a humid and pollinated environment.

Code of Conduct:

All employees are expected to represent the values and maintain the standards contained in the Code of Conduct.

HSCP Service Company LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in HSCP Service Company LLC. If you need assistance with completing an online application due to a disability, please send a request to . Please be sure to include "Accommodation Request" in the subject line.