Director, Sales – US Retail Consumer Technology

About this Job

As a New Business Development Leader, you are responsible for leading large, complex sales engagements across a new portfolio of US retail clients. This role will focus on developing commercial strategies to generate new business relationships, building meaningful client relationships, and ultimately closing deals within the Consumer Electronics & Optics Industry.

Responsibilities

• Actively prospect within your assigned account list to identify and develop new business opportunities, with a focus on establishing and growing new Cooperative (Coop) agreements. Drive incremental revenue by engaging potential stakeholders, understanding their needs, and tailoring solutions that align with their objectives.
• With a high degree of urgency, uncover and disseminate retailer, manufacturer and competitive intelligence.
• Own the entire revenue management process including financial targets, cash flow optimization, billing, pipeline from all business units and contract process.
• Represent the voice of your clients within the NielsenIQ organization for the collaborative power of winning strategies for both the client and the business.
• Drive revenue growth by building and growing effective client relationships with senior-level stakeholders and decision makers within the client's organization.
• Develop a comprehensive and thorough understanding of NielsenIQ products and solutions.
• Lead the joint business planning process with the customer, within the account planning cycle.
• Identify, gain alignment, and sell-in existing and new product concepts to new and existing retail clients.
• Proactively identify opportunities to develop and enhance existing tools and proceeds for workflow efficiency.
• Provide thought leadership on the overall expansion of the business including processes, product development, service and marketing.
• Collaborate with cross-functional business units and key internal stakeholders to gain alignment, design, build and deliver value to our clients.
• Work all deals through the formalized NielsenIQ Enterprise Sales Process and properly document the process and status in CRM software.
• Drive high customer satisfaction.

A Little Bit About You

Do you have the necessary skill set to be successful in this role?

Are you a passionate, savvy commercial leader, with a deep sense of urgency and accountability to deliver against financial targets? Are you an excellent people leader with the ability to support, mentor and inspire creative solution selling? Can you effectively tell a story that captures the audience, no matter what level, and brings them along your journey? Are you able to work collaboratively as part of a remote team within a dynamic and challenging environment while maintaining high standards? Do you have experience in working with complex client relationships and client issue resolution?

• 8–12+ years of experience in Consumer Electronics (CE), with deep knowledge of industry dynamics, product cycles, and retail partnerships.
• Proven success in sales leadership, including consultative selling, pipeline management, and revenue growth.
• 3–5 years in market research, insights, or merchandising, or 5+ years in a sales/vendor role serving the CE industry.
• Strong network across the US retail and CE ecosystem, including manufacturers, retailers, and channel partners.
• Skilled in senior-level communication, strategic planning, and influencing decision-makers.
• Proficient in financial and contractual management, selling cycles, and CRM tools.
• Experience with syndicated data offerings, and ability to translate insights into actionable strategies.
• Excellent written and verbal communication skills, with adaptability across audiences and functions.
• Willingness to travel as needed, location flexibility within the US.
• Bachelor's degree required; MBA preferred.

US Benefits

• Comprehensive healthcare plan (medical, Rx, dental, and vision).
• Flexible spending accounts and a Health Savings Account (including company contributions).
• Life and AD&D insurance.
• 401(k) retirement plan including company matching contributions.
• Disability insurance.
• Tuition Reimbursement.
• Discretionary paid time off program and 11 paid holidays.
• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

This role has a market-competitive salary with an anticipated base compensation of the following range: $117, $140, Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the