Marketing Coordinator

Job Title: Marketing Coordinator 

FLSA Status: Exempt

About the Organization: 

Sankofa Community Development Corporation (CDC) develops sustainable, long-term solutions to address systemic disparities through community collaborations, shared partnerships, and equitable development practices. The organization's mission is to build healthier communities for generations to come. Through its initiatives in health, land use, education, and economic development, Sankofa CDC promotes environmental and social justice while supporting community-driven change. 

About the Position: 

The Marketing Coordinator plays a key role in implementing and managing strategic marketing efforts that amplify Sankofa CDC's mission and programs. This position combines traditional and digital marketing responsibilities, developing, executing, and optimizing campaigns across print, web, and social platforms to grow brand awareness, engage audiences, and support Sankofa CDC's program goals. The role requires a high level of autonomy and independent decision making, along with the ability to work transparently and communicate effectively with leadership, partners, and third-party vendors.

The ideal candidate is both creative and analytical, capable of translating Sankofa CDC's community-focused work into powerful storytelling that reaches diverse audiences. A strong understanding of New Orleans culture is preferred, as is emotional intelligence and the leadership skills needed to engage internal teams, community stakeholders, and external partners.

Duties and Responsibilities

Campaign Development and Execution

Plan, execute, and monitor integrated marketing campaigns that align with Sankofa CDC's goals and priorities.Develop marketing plans, manage advertising campaigns, and oversee implementation across multiple channels.Create compelling written and visual content for print, website, newsletters, and social media.Work with leadership and external consultants to craft marketing campaigns.

Digital Marketing Strategy

Design comprehensive digital marketing strategies across all digital channels, including SEO.Plan, execute, and manage multi-channel campaigns from concept to execution, ensuring alignment with overall business goals.Measure and report on the performance of all digital marketing campaigns against KPIs and ROI, using insights to optimize future efforts (e.g., A/B testing and conversion rate optimization).Work closely with internal teams to ensure cohesive messaging and execution.Stay up-to-date with the latest digital marketing trends, tools, and emerging technologies to identify new opportunities for growth.
 

Content Creation and Management

Develop editorial calendars and manage the creation and publishing of engaging content for websites, blogs, and social media platforms, maintaining brand consistency.Write engaging copy, coordinate visuals, and ensure brand consistency across all materials.Manage website content and support updates in coordination with design or web partners.

Social Media Management

Oversee Sankofa CDC's social media presence across all active platforms.Create, schedule, and publish engaging posts that highlight programs, initiatives, and events.Monitor engagement, respond to inquiries, and analyze performance metrics.

Event and Community Marketing

Support the planning, promotion, and documentation of events, including community programs and workshops.Coordinate with vendors, partners, and media to create promotional materials and press coverage.

Data Analysis and Reporting

Track and analyze campaign performance using tools such as Google Analytics and social media insights.Prepare reports summarizing reach, engagement, and outcomes for leadership review.

Collaboration and Communication

Collaborate with internal teams and partners to ensure consistent, mission-aligned messaging.Support cross-departmental initiatives requiring communications, outreach, or creative development. Qualifications2-3 years of experience A Bachelor's degree in Marketing, Business, Communications, or a related field is typically required.Strong communication, writing, and editing skills tailored to diverse audiencesProficiency with social media platforms and basic analytics (Facebook/IG Insights, GA4, etc.Ability to manage multiple projects, prioritize deadlines, and work collaboratively.Leadership qualities and a collaborative mindset.Strong project management and organizational skills, with the ability to manage multiple deadlines.Strong analytical and problem-solving abilities.Strategic and creative thinking.Cultural understanding of the New Orleans community is preferredPreferredExperience with web analytics tools (e.g., Google Analytics 4) and SEO tools (e.g., SEMrush, Ahrefs). Hands-on experience with paid advertising platforms (Google Ads, Meta Ads).Familiarity with marketing automation and CRM systems (e.g., HubSpot).Basic knowledge of HTML, CSS, and web design principles is a plus.Proficiency in marketing analytics tools, social media management, and project management software is beneficial.Experience with SEO and PPC is preferred, but not mandatory.Understanding of the culture of food in New Orleans.Work Environment & Additional InformationHybrid position working 40 hours per week, with time spent in the office, remotely as needed, and at community markets.Occasional evening or weekend work for events and community programs.Local travel for events, outreach, and market activities.This role requires autonomy, sound judgment, and the ability to represent Sankofa CDC's mission and values in diverse settings.

Physical Requirements

Ability to sit or stand for extended periods while working at a computer, attending meetings, or managing events.Ability to lift, carry, and move materials weighing up to 25 pounds such as marketing supplies, signage, tabling materials, or event equipment.Ability to walk, stand, or move around outdoor community markets and event spaces Ability to travel locally between offices, partner sites, and event locations.Ability to use standard office equipment such as computers, phones, printers, and cameras.Clear verbal communication ability for in-person outreach, community engagement, and collaboration with leadership and partners.Sufficient visual acuity to review digital content and printed materials.

We are proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and the businesses we support.

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