Senior Finance Manager

Senior Finance Manager
(Onsite - 5 days per week)

Overview
As a key leader within the Finance organization at Weedmaps, the Senior Finance Manager will drive the company's strategic and financial direction by overseeing planning, forecasting, and analysis for their respective operational functions. Reporting to the Senior Director of FP&A, this role ensures financial insights translate into actionable strategies that optimize growth and operational excellence. You will be fully submerged within your assigned function and will be responsible for both supporting the team financially but also partnering with the Business Operations team to ensure operational success and efficiency

The Impact You'll Make

• Participate in the annual budgeting and long-range planning process, ensuring alignment between financial objectives and corporate strategy within the assigned area.
• Partner with Accounting and leadership to create and maintain a dynamic expense tagging process that allows for robust analysis and reporting.
• Work closely with executives in assigned business areas to achieve financial goals, monitor KPIs, and prioritize investments that support growth, profitability, and strategic objectives.
• Translate complex financial data into clear, actionable insights that inform decision-making at the senior leadership level.
• Partner with the Business Operations team to maximize performance and efficiency by creating and optimizing smooth, scalable systems and processes that transform inputs into higher-value outputs.
• Perform variance analysis, monitor key business drivers, and proactively identify risks and opportunities to ensure financial targets are met.
• Implement performance management frameworks and ensure accountability through continuous financial reviews.
• Develop investor-ready materials and optimize financial models to support financing, M&A, and other strategic initiatives.
• Prepare high-quality presentations for executive and Board meetings, highlighting financial performance, liquidity, and operational metrics.
• Drive process improvement and automation initiatives to increase accuracy, efficiency, and scalability in financial reporting.

What You've Accomplished

• Bachelor's degree in Finance, Accounting, Economics, or a related field
• 10+ years of progressive experience in financial planning & analysis or strategic finance.
• A practical professional who's comfortable working at both high-level strategy and execution detail
• Comprehensive understanding of operational processes within a business environment
• Exceptional financial modeling and analytical skills, with experience using advanced planning and reporting systems
• Advanced Microsoft Excel and/or GoogleSheets skills
• Demonstrated ability to influence senior executives and partners across functions to drive business results
• Strong project management skills
• Exceptional communication skills
• Comfortable operating in a dynamic, fast-paced environment

Bonus Points

• MBA, CPA, or CFA designation
• Experience with Salesforce, Anaplan and/or SAP
• Background in Technology, Advertising, Marketing, or Cannabis industries
• Strong mentorship skills

The base pay range for this position is $162, $175,000.00 per year
2025 Benefits For Full-Time, Regular Employees

• Physical Health benefits: Medical, Dental & Vision:

• Employee - employer paid premium 100%

• Company contribution to a HSA when electing the High Deductible Health Plan

• For plans that offer coverage to your dependents, you pay a small contribution

• Mental Health benefits:

• Free access to CALM app for employees and dependents

• Employee Training

• Mental Health seminars and Q&A sessions

• Basic Life & AD&D - employer paid 1x salary up to $250,000

• 401(k) Retirement Plan (with employer match contribution)
• Generous PTO, Paid Sick Leave, and Company Holidays

• Supplemental, voluntary benefits

• Student Loan Repayment/529 Education Savings - including a company contribution

• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D
• Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Family planning/fertility
• Identity theft protection

• Legal access to a network of attorneys

• Paid parental leave

• Generous PTO and company holidays

Why Work at Weedmaps?

• You get to work at the leading technology company in the cannabis industry
• You get to play a meaningful role in helping to advance cannabis causes, including helping improve the lives of patients who rely on the benefits of cannabis
• You get an opportunity to shape the future of the cannabis industry
• You get to work on challenging issues in a collaborative environment that encourages you to do your best
• You get to work in a casual and fun environment; no fancy clothes required, but you are free to dress to the nines
• Numerous opportunities and tools to learn and grow your professional skills
• Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit

Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at if you would like to confidentially discuss a potential accommodation during the interview process.

About Weedmaps
WM Technology, Inc.'s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we've seen in the past 10 years.
Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business' tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.
WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.
Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at

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Notice To Prospective Weedmaps Job Applicants
Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:

• Our recruiters will always communicate with candidates through an email address.
• CORRECT:
• INCORRECT:
• Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.
• If you are interested in a role at Weedmaps, please apply through our established channels.
• Weedmaps Careers Page or LinkedIn

If you are unsure if a communication is legitimate, please contact our recruitment team at and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us