Senior Manager, Content Marketing

Who You Are

You are a seasoned content marketing leader who excels at blending strategy with execution. You can translate complex concepts into clear, engaging narratives, design impactful user experiences, and deliver measurable results across digital channels. You work seamlessly with senior leaders, bring structure to ambiguity, and thrive in fast-paced environments. As we scale into new global markets, you're energized by modernizing digital communications, empowering sales with strong collateral, and building content systems that support long-term growth.

About The Role

As Senior Manager, Content Marketing, you will partner closely with the Director of Communications to co-lead a major website refresh and elevate our global content strategy. You'll shape user experiences, strengthen our digital storytelling, and create scalable content processes that support growth. Your work will enhance sales enablement, modernize our digital presence, and ensure our content drives impact across markets and channels.

Must be based in the United States. There will be 10-25% travel required for this role.

Other responsibilities include:

Website & Digital Experience

• Co-lead our comprehensive website refresh, spanning messaging strategy, information architecture, user flow optimization, and conversion pathway development
• Develop strategic briefs and detailed content frameworks for website pages that our team and contractors will execute
• Manage relationships with external web developers and our CMS technical team, ensuring work is completed on time and to specification
• Oversee SEO strategy and implementation, either hands-on or through agency partnership management
• Guide the user journey across all touchpoints—ensuring consistency, clear CTAs, strategic internal linking, and logical next steps throughout the site experience
• Implement and optimize website chatbot to enhance prospect engagement and lead qualification

Content Marketing & Campaign Execution

• Manage publication logistics for our Innovation Insider newsletter following migration from LinkedIn to our website (scheduling, formatting, distribution)
• Own organic social media strategy and day-to-day management across LinkedIn (primary) with potential expansion to YouTube
• Curate, plan, and publish 3-5 posts per week on LinkedIn
• Monitor and engage with comments, mentions, and interactions to build community
• Identify relevant industry conversations and opportunities to participate authentically
• Track trending topics and conversations where Myriad360 can add value
• Manage YouTube channel organization, content updates, and community engagement
• Collaborate with Director on corporate social strategy while executing consistently and optimizing based on performance data

Analytics & Optimization

• Work with digital marketing to monitor content performance metrics across all channels (website traffic, conversion rates, blog engagement, social media reach and engagement, newsletter metrics)
• Use data insights to continuously optimize content strategy and conversion pathways
• Track organic social media KPIs including follower growth, engagement rates, post-performance, and sentiment
• Establish regular reporting cadence on key performance indicators
• Make strategic recommendations based on quantitative results

Cross-Functional Collaboration

• Coordinate with sales, engineering, and other internal teams on content needs and priorities
• Serve as guardian of brand voice, messaging consistency, and visual standards across all content
• Create and update content templates and guidelines
• Support global expansion efforts by adapting content for UK/Ireland markets (British English) and potentially managing translation for future markets
• Complete ongoing security awareness training and comply with company policies to the requirements section
• Identify and escalate security risks to the appropriate Executive Leadership Team member and actively contribute to remediation efforts
• Other duties as assigned

Desired skills and experience:

• 5-8 years of B2B content marketing experience, preferably in technology, IT services, or consulting environments
• Proven track record managing website content strategy, UX writing, and information architecture
• Demonstrated success managing organic social media for B2B brands, particularly LinkedIn
• Experience with social listening, community management, and identifying engagement opportunities
• Strong proficiency with HubSpot (landing pages, forms, email sequences) or similar marketing automation platforms
• Solid understanding of SEO fundamentals and technical SEO concepts
• Experience with CMS platforms and comfort learning new systems (we use Sanity)
• Demonstrated ability to manage vendor/agency relationships effectively
• Excellence in project management across multiple concurrent workstreams
• Outstanding written communication skills with meticulous attention to detail
• Analytical mindset with experience tracking and reporting on content performance metrics
• Basic understanding of website backend operations (plugins, code snippets, and SEO implementation)
• Understanding of IT/technology industry, hardware, software, and channel ecosystems
• Experience growing organic social presence on emerging platforms or background with social media management tools
• Experience with global content adaptation and localization
• Familiarity with B2B sales enablement and creating collateral that drives pipeline
• Background managing content for complex, technical products or services
• Ability to translate technical concepts into engaging social content
• Experience with video content platforms (YouTube, Vimeo)

A Little About Us

Our mission is to challenge and enable our employees to achieve great things.

We live and breathe our core values:

• We Before Me: We demonstrate empathy through our actions and solicit diverse voices and opinions. We put ourselves in each other's shoes, readily admit our mistakes, and generously share our time and knowledge.

• Dare To Be Great: We are big-picture thinkers who focus on solutions to problems. We solicit and offer actionable feedback to others without hesitation. We embrace opportunities to improve ourselves, our teams, and our work. We aim to be the best of the best.

• Own It: We set clear expectations, communicate proactively, and follow through on our commitments. We take pride in the experiences we create and the outcomes we deliver. We are personally invested in the success of our team and our clients. We iterate to deliver ever better results.

We are consistently listed among Inc & Crain's "Best Places to Work" and we're proud of our accessible & engaged executive team. We believe in cultivating an atmosphere of inclusion and providing an environment that enables every employee to work to the best of their ability.

Some of Our Benefits

• Unlimited Paid Time Off (PTO)
• Incentive compensation plans for all employees
• Company-funded 401k contributions
• Zero-cost employer-covered health insurance
• Annual BYOD (Bring Your Own Device) reimbursement up to $500
• Paid Parental Leave
• Transparent, candid culture with 1:1 coaching, performance reviews, and a consistent feedback loop
• Quirky, diverse, respectful, high-performing coworkers you'll want to achieve greatness with

Pursuant to the NYC Pay Transparency Law, the base salary range in New York City for this position is $120,000- $140,000, plus opportunities for bonus and/or commission. Compensation in other geographies may vary.

Myriad360 is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.