Global Marketing Director

7 days ago

San Diego, California, United States Koh Young America Full time $150,000 - $250,000 per year

Global Marketing Director

Job Title: Global Marketing Director

Job Type: Full-time

Travel: 20-30% Global

Location: US (San Diego, CA Preferred)

Why Join Koh Young

At Koh Young, we don't follow markets—we create them. If you're the kind of leader who thrives where purpose meets performance, you'll be at home here.

  • Launch a breakthrough surgical robotic platform
  • Build a marketing organization from the ground up
  • Shape the future of cranial surgery
  • Work in a culture that values speed, ownership, and impact
  • Grow into VP / Global leadership as we scale

This is a career-defining role for someone who wants to lead, build, and win.

About Koh Young

Koh Young Technology is a global leader in robotics and AI-based measurement, trusted across advanced manufacturing, aerospace, semiconductor, and life sciences. With over 3,500 robotic systems deployed globally, we bring proven engineering scale and discipline to surgical innovation.

Our medical division is launching Geniant, an intelligent cranial robotic navigation system designed to help neurosurgeons achieve exceptional precision and improve outcomes in tumor resections, biopsies, SEEG, DBS, and functional neurosurgery.

Our Mission

Advance surgical precision and elevate human health by combining robotics, intelligence, and engineering excellence. We exist to empower surgeons, improve outcomes, and unlock what's possible in the operating room.

Position Overview

The Global Marketing Director will lead commercial strategy, product positioning, and market acceleration for the Geniant platform. This role is responsible for shaping our market story, drive surgeon adoption, build KOL alignment, and lead global launch excellence. This is a strategic and hands-on build role.

Key Responsibilities Include:

  • Commercial Leadership
  • Build and execute global go-to-market strategy
  • Define market activation by region and clinical segment
  • Align commercial strategy with executive leadership

Key Responsibilities Continued:

  • Brand + Demand Creation
  • Position Koh Young as a top global brand in surgical robotics
  • Lead omnichannel growth strategy—events, digital, PR, clinical content

  • Drive market gravity and surgeon awareness

  • Product Marketing & Positioning

  • Own clinical messaging and competitive strategy
  • Develop differentiation vs. Medtronic, Brainlab, Zimmer ROSA, Stryker, Globus

  • Translate product innovation into clinical and economic value

  • Launch Excellence

  • Architect global product launch framework
  • Build sales enablement platform + surgeon-facing messaging

  • Lead VOC insights to influence product roadmap

  • KOL + Market Development

  • Build a global neurosurgeon advisory network
  • Drive clinical validation, thought leadership, and industry presence
  • Lead strategic engagement at CNS, AANS, ASSFN, NANS, etc.

Requirements and Skills

  • 5+ years MedTech marketing experience
  • 5+ years in capital equipment / robotics / neurosurgery / enabling technologies
  • Proven product launch + commercialization success
  • Strong surgeon engagement + KOL network expertise
  • Leadership experience in high-growth or early-stage commercial expansion

Benefits

  • Health/Dental/Vision/Life Insurance at no employee premium (including dependent coverage)
  • 401K retirement plan with 5% matching
  • Generous PTO and paid holidays

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