Social Media Manager

THE COMPANY

Pacific World Corporation is a global leader in the consumer goods industry, specializing in the creation, development, and management of high-performance brands. The company drives category growth by bringing innovative, trend-forward products to market and delivering them to major retailers around the world. With expertise in brand building, product innovation, and omnichannel execution, Pacific World Corporation consistently sets the pace for consumer-driven solutions across its diverse portfolio.

POSITION TITLE

Social Media Manager

REPORTS TO

Director of Marketing

LOCATION

Headquarters is in Glendale, CA

ABOUT THE POSITION

We're seeking a strategic Social Media Manager to join our marketing team. You'll blend data-driven insights with creative vision to grow community, drive engagement, and spark authentic conversations around our brands. This role will expand social presence and visibility across two beauty categories.

The Social Media Manager connects brand purpose to platform culture through inspiring content, creator collaborations, and distinctive storytelling. Partnering closely with Brand Directors and external agencies, the role ensures PWC's social presence builds awareness, loyalty, and measurable business growth.

KEY RESPONSIBILITIES

• Lead and execute organic social media strategies across Instagram, TikTok, Pinterest, and other platforms for two beauty brands.
• Develop and oversee content calendars aligned with product launches, campaigns, and cultural moments.
• Track KPIs, maintain dashboards, and present monthly reports with insights to optimize performance.
• Define best practices for content formats (feed, Reels, Stories, Pins) to maximize engagement and reach.
• Link brand storytelling to commerce through shoppable content and retailer integrations.
• Collaborate with brand, creative, PR, and influencer teams to amplify messaging and drive community engagement.
• Oversee content creation and ensure alignment with each brand's aesthetic and voice.
• Partner with Brand Teams on paid influencer and media initiatives to boost creator content.
• Manage external social media agencies to deliver timely, high-quality, on-brand content.
• Stay ahead of platform updates, algorithm changes, and emerging trends in beauty and social media.

QUALIFICATIONS

• 5+ years of experience in social media, content strategy, or creator management.
• Proven success in growing communities and delivering impactful brand storytelling.
• Strong knowledge of KPI tracking and platform-specific performance metrics.
• Creative instincts with ability to translate trends into compelling, social-first content.
• Excellent communication and collaboration skills.
• Expertise in Instagram, TikTok, Facebook, and emerging platforms, with understanding of algorithms and organic/paid synergy.
• Experience managing creators, content teams, and budgets.
• Collaborative mindset with passion for social innovation and consumer connection.
• Based in Los Angeles; able to work in-office 3 days per week.
• Strong multitasking and time-management skills.
• Bilingual in Spanish (preferred).

At Pacific World Corporation, we are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. We do not discriminate based on race, color, religion, age, gender, marital status, physical or mental disability, medical condition, pregnancy, sexual orientation, gender identity or expression, national origin, veteran status, genetic information, or any other status protected under federal, state, or local law. Pacific World Corporation is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.