Senior Manager, Advisor Activation

Fora is the modern travel agency, redefining what it means to be a travel advisor in today's world. We're a next-generation platform that provides a comprehensive, business-in-a-box solution—combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships—all designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you're a travel enthusiast or an experienced professional, Fora equips you with everything needed to launch and scale a successful travel advisory business, making it the ultimate way to align work with your lifestyle.

At the heart of Fora is our mission: to power the next generation of travel entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that's both profitable and aligned with their passions.

Our platform combines innovative technology with the human touch, offering:

• Best-in-class training programs to help agents develop expert knowledge, no matter their starting point.
• A powerful suite of tools for booking, client management, and marketing, ensuring agents can focus on delivering exceptional travel experiences.
• Access to an engaged community of fellow advisors, fostering collaboration, support, and shared learning.
• Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors' offerings.

Since our founding in 2021 by experienced travel entrepreneurs Henley Vazquez, Jake Peters, and Evan Frank, Fora has experienced rapid growth, expanding to a team of 130+ full-time employees based in downtown New York City. Earlier this year, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. This funding represents a vote of confidence in the enduring power of entrepreneurship, and secures our ability to build a category-defining travel brand. We have a vision for the future that leverages the best of humans and the best of technology to create the first truly unified platform for all travel needs - from staycation to the safari. 

We're proud of the recognition we've received, including:

• LinkedIn's Top Startups List 2024
• Fast Company's Most Innovative Companies 2025 and 2023
• Built In 2025 Best Places to Work
• And several "top agency" awards from our fantastic partners including Virtuoso, IHG, Four Seasons, and more

Fora is a mission-driven company that believes in the power of entrepreneurship, community, and passion. As we continue to grow, we are looking for more talented and like-minded individuals to join our team - people who are excited about transforming the travel space and helping us scale our vision globally.

We're looking for a Senior Program Manager to join the Activation Team at Fora, where you'll design, manage, and scale high-impact programs that accelerate advisor performance and growth. This role will own the development and delivery of early-stage advisor programming–including our new advisor cohorts and Path to Pro (P2P) coaching program–while identifying opportunities to expand support across the advisor lifecycle.

You'll report to the Head of Activation and work closely with other cross-functional partners in Product, Membership, and Advisor Experience to ensure that every program we deliver drives measurable business outcomes. If you thrive on building from zero to one, balancing strategic thinking with hands-on execution, and creating programs that drive real behavior change, this role is for you.

Program Strategy & Ownership

• Own end-to-end management of early-stage advisor programs, including new advisor cohorts and the Path to Pro coaching program.
• Define and measure success metrics such as:
  • % of eligible advisors enrolling in programming.
  • Session attendance and engagement rates.
  • Ongoing performance of participating advisors.
• Continuously refine programs based on data insights and participant feedback to improve advisor outcomes and satisfaction.

Program Development & Scaling

• Design and launch new strategic programs to support various advisor segments (e.g., specialized or advanced cohorts).
• Lead pilots, gather insights, and iterate quickly to identify scalable program models that enhance advisor activation and retention.
• Develop and manage facilitation resources–including contractors or coaches–to expand program delivery capacity.

Cross-Functional Collaboration

• Partner closely with the Product, Membership, and Advisor Experience teams to ensure alignment on program design, logistics, and outcomes.
• Collaborate with operations and data team members operationalize new initiatives and track success metrics across teams.
• Manage communications and touchpoints to deliver a cohesive, high-quality experience for all advisors.

Operational Excellence & Reporting

• Maintain operational rigor by documenting program processes, updating dashboards, and managing key project workflows.
• Use both quantitative data and qualitative insights to evaluate impact, inform decisions, and communicate results to stakeholders.
• Drive efficiency through process improvements, automation, and continuous iteration.

• 6–8+ years of professional experience in program management, operations, or business strategy—preferably in a high-growth or fast-moving environment.
• Proven track record of building and scaling programs from zero to one, ideally in a membership-, service-, or community-based context.
• Strong facilitation and communication skills; confident leading sessions and coaching others to do the same.
• Demonstrated ability to design, operationalize, and iterate complex programs using both data and qualitative feedback.
• Experience managing contractors or external partners with a focus on coaching, development, or delivery.
• Highly organized and detail-oriented, with a bias toward action, iteration, and results.
• Collaborative and adaptable—able to thrive in dynamic, cross-functional teams with evolving priorities.
• Based in or willing to relocate to New York City; authorized to work in the U.S.

• Passion for empowering entrepreneurs and driving measurable impact through thoughtful program design.
• Familiarity with CRM and communication tools (e.g., Intercom) and workflow platforms (e.g., Google Suite, project management tools).
• Comfort using analytics tools and dashboards (e.g., Omni or equivalent) to interpret data and track program performance.

Compensation for this role varies based on experience, with an indicative range of $100,000–$150,000 + equity. Final compensation will depend on the level at which the candidate is hired, as we're considering multiple levels for this role.

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views. 

We're forging our own path

Fora has always been about driving change within the industry. We're not interested in maintaining the status quo. 

We're stronger together

Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.

We believe in technology

We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.

We're here to serve

We operate in service of our community and believe that when they're empowered to focus on what they do best, we all win. It's why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.

We mean business

Fora is equal parts fun, meaningful work and serious travel business. We're unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It's a better equation for the future of our industry.

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WORK AUTHORIZATION

You must have authorization to work in the United States. Fora is unable to assist applicants with obtaining work authorization.

EQUAL OPPORTUNITY

Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.