Head of Growth

1 hour ago


San Francisco, California, United States Workaholic360 Full time

Our client, an
API platform
, is seeking a
Head of Growth & Marketing
to define and lead the go-to-market strategy at a critical stage of scale. This is a hands-on leadership role for a builder who thrives in early-stage environments and knows how to drive developer adoption, product visibility, and sustainable growth.

What You'll Do

  • Define and lead GTM strategy:
    Establish positioning, messaging, and go-to-market plans to reach and engage core developer audiences
  • Own user acquisition and growth:
    Drive top-of-funnel growth through a mix of organic, paid, and community-led channels
  • Content and community marketing:
    Serve as the primary storyteller and educator, creating high-value technical content and actively engaging developer communities
  • Product marketing and launches:
    Partner closely with product and engineering to launch features and translate technical capabilities into clear, compelling value propositions
  • Partnerships and ecosystem growth:
    Identify strategic integration partners and execute co-marketing initiatives to expand ecosystem presence
  • Analytics and experimentation:
    Define success metrics, run growth experiments across the funnel, and iterate quickly based on data-driven insights
  • Cross-functional leadership:
    Collaborate with engineering, design, and the CEO, acting as the voice of the user and helping inform product roadmap decisions

What Were Looking For

  • 3–15 years of experience
    across growth marketing, product marketing, or developer marketing
  • Experience as an
    early growth hire at a seed-stage company
    or as a founder/operator at a startup
  • Proven success driving user acquisition and audience growth (e.g., meaningful social, community, or product adoption growth)
  • Experience in marketing
    B2B SaaS or developer-first products
  • Strong SEO skills, particularly for documentation and tutorial-driven sites
  • Familiarity with analytics platforms, experimentation frameworks, and A/B testing
  • High ownership mindset with strong creative instincts and a builder mentality
  • AI-native
    , with a passion for leveraging AI tools in modern marketing workflows

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