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Programmatic Operations Specialist permanent position New York, NY

2 weeks ago

New York, New York, United States MIT RESOURCE Full time
Company Description

Maganti IT Resources LLC

Job Description

Title: Programmatic Operations Specialist

Location: New York, NY

Type: permanent

Job description

The Programmatic Operations Specialist will develop new relationships with DSPs, trading desks, and advertisers to drive increased value for our ad inventory via programmatic buying and will work closely with external partners and vendors, including SSPs, ad servers, and ad networks and trading desks.

Success in this role requires extensive knowledge of online ad technology, including third-party ad servers, Exchange/RTB platforms, SSP functionality, and industry trends. That expertise will be utilized to provide leadership at both the operational and strategic level for buy-side and sell-side programmatic opportunities. A high level of initiative, flexibility, and a sense of humor are also essential

Job requirement

Consulting with VP of Ad Operations and internal sales teams on how to best utilize programmatic capabilities and providing consultative support to sales team in closing programmatic deals


• Providing leadership at both the operational and strategic level for buy side and sell side programmatic opportunities


• Managing existing relationships and engaging demand-side vendors to expand revenue streams


• Managing the client relationships (Trading Desks) and campaigns (client teams) while addressing day to day needs of our audience targeting operation (display stack); up selling as appropriate


• Driving innovative ways to leverage first and third party data sets both onsite and offsite to increase sales opportunities and improve campaign performance


• Developing and nurturing relationships with demand-side partners


• Identifying and evaluating the right partners to help activate data assets in the display, video and mobile exchanges


• Developing, optimizing and recommending new audience segments to capitalize on market demand and our data management platform (DMP) supply


• Identifying valuable opportunities with DSPs, agency trading desks, etc


• Maximizing onsite yield management through various indirect monetization opportunities


• Manage channel conflict, optimize daisy chain for best risk/reward scenarios


• On-going analysis of new digital advertising technologies and evolution of the programmatic platform, making recommendations for improvements as appropriate

Required qualification:


• BA/BS degree or equivalent


• 4+ years of experience building/evolving the programmatic platform and managing monetization across multiple programmatic channels


• Measureable success developing programmatic strategies and managing strategic partnerships


• Knowledge of data management technologies and third party data sources and platforms


• Strong analytical and mathematical skills; and a zest for optimization


• Proven track record of exceeding revenue goals and driving new business with third party vendors, trading desks, and DSPs


• A desire to continually learn, develop, and discover new opportunities in the ever-changing display ecosystem


• An ability to work in a fast paced environment while maintaining work, life and balance


• A self-starter and results driven mindset

Qualifications

Required qualification:


• BA/BS degree or equivalent


• 4+ years of experience building/evolving the programmatic platform and managing monetization across multiple programmatic channels


• Measureable success developing programmatic strategies and managing strategic partnerships


• Knowledge of data management technologies and third party data sources and platforms


• Strong analytical and mathematical skills; and a zest for optimization


• Proven track record of exceeding revenue goals and driving new business with third party vendors, trading desks, and DSPs


• A desire to continually learn, develop, and discover new opportunities in the ever-changing display ecosystem


• An ability to work in a fast paced environment while maintaining work, life and balance


• A self-starter and results driven mindset

Additional Information

Please help pass along to colleagues or associates below position who are looking for new role if you are not available.

For further details contact me at chaitanya AT mitresource DOT com