Marketing Manager

2 weeks ago

San Antonio, Texas, United States Crescent Careers Full time

Situated in the heart of downtown, overlooking Travis Park, the AAA Four Diamond, St. Anthony Hotel offers easy access to the trendy restaurants and historical landmarks in San Antonio, Texas. St. Anthony, a Luxury Collection Hotel San Antonio, opened in 1909 and has been designated a national historic site. Our luxury hotel in San Antonio embodies old-world splendor with touches like Italian marble and Corinthian columns. Come make history with this luxury San Antonio hotel.

At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do 

We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that 'feed your inner explorer', we work hard to create and deliver on what YOU need.  We are ready for you to start your journey with us where You Belong. We Care. Shine Bright.  

We are committed to providing you with: 

  • Highly competitive wages 
  • An exceptional benefit plan for eligible associates & your family members 
  • 401K matching program for eligible associates 
  • Flexible scheduling to allow you to focus on what is important to you 
  • Discounts with our Crescent managed properties in North America for you & your family members 

 Job Summary:

We are seeking a dynamic and results-driven Marketing Manager to join our hotel team. The Marketing Manager will be responsible for developing and executing innovative marketing strategies to drive brand awareness, increase occupancy, and enhance guest engagement. This role requires creativity, strategic thinking, and a deep understanding of the hospitality industry.

Key Responsibilities:

  • Develop and implement marketing campaigns to promote the hotel's services, amenities, and events.
  • Oversee all digital marketing initiatives including SEO, email marketing, PPC, and social media.
  • Manage the hotel's website and ensure content is current, engaging, and aligned with brand standards.
  • Collaborate with the Sales team to create promotional materials and sales tools.
  • Organize and promote events, packages, and seasonal promotions to boost revenue.
  • Monitor and analyze market trends, competitor activity, and guest feedback to refine marketing strategies.
  • Manage relationships with external agencies, photographers, and media partners.
  • Ensure consistent brand messaging across all platforms.
  • Track marketing performance metrics and prepare reports for senior management.
  • Coordinate public relations activities and influencer collaborations.

Qualifications:

  • Bachelor's degree in marketing, Business, Hospitality Management or equivalent experience preferred,
  • 2–5 years of marketing experience, preferably in the hospitality or tourism industry.
  • Strong knowledge of digital marketing tools and analytics platforms (Google Analytics, Meta Ads, etc.).
  • Excellent written and verbal communication skills.
  • Creative, organized, and detail oriented.
  • Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
  • Familiarity with CRM and hotel property management systems is an advantage.

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