Regional Communications Director

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By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network?
Join us—Where your Career is a Force for Good
Job Description
Joining The American Red Cross is like nothing else – it's as much something you feel as something you do. You become a vital part of the world's largest humanitarian network. Joining a team of welcoming individuals who are exceptional, yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better.

When you choose to be a force for good, you'll have mentors who empower your growth along a purposeful career path. You align your life's work with an ongoing mission that's bigger than all of us. As you care for others, you're cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work.

Where Your Career is a Force for Good
The American Red Cross is currently seeking a Regional Communications Director in Columbia or North Charleston South Carolina Region.
This role is not eligible for relocation assistance.

What You Need To Know
The Regional Communications Director will guide and oversee communication, media, and public relations activities to drive business objectives and results, publicize the mission of the Red Cross, support revenue generation, and educate the public about how to access Red Cross services. Establish and maintain strong media relationships to drive positive media and brand exposure. Provide strategic leadership to counsel, influence, and manage communications processes and technologies. Collaborate cross-functionally to provide communication and marketing support as needed. Provide support, development, and/or leadership guidance to all volunteers.

Perform all duties and responsibilities in compliance with standard operating procedures and other applicable Federal, State, and local regulations.

WHERE YOUR CAREER IS A FORCE FOR GOOD

Responsibilities

• Execute a strategic communication and public relations plan that is aligned with the organizational communications and marketing strategies to support service delivery and revenue generation efforts across all lines of business. Identify and leverage communication opportunities and provide input to develop marketing and communication strategies.
• Develop and execute determined media relations and social media strategy, including social media platform maintenance, media contact management, news release distributions, pitching, etc. Respond to local media inquiries by coordinating interviews and providing Red Cross approved information, as appropriate. Review media support requests and execute an effective communications strategy to ensure a consistent ARC image and message to the public and enhance media responsiveness during emergency conditions. Monitor and analyze public relations and social engagement data.
• Support public affairs activities to develop and implement communications strategies. Train and prepare staff and volunteer spokespersons for interviews, hearings, meetings, etc.
• Develop and implement internal communications strategies and initiatives.
• Stay abreast of emerging business news topics and trends, competitor news and developing media issues to ensure Red Cross initiatives are consistent with industry's best practices.
• May be required to deploy physically or virtually and provide public affairs and media support including serving as a spokesperson.
• Manage staff to include daily activities, performance goals, and achievements. Build volunteer engagement.

Scope

Interpret and administer policies, process, and procedures that may affect sections and subordinate units.

What You Need To Succeed
Education: Bachelor's degree in communications, Marketing, journalism, Public Relations, or related field required.

Experience: Minimum 5 years of related experience or equivalent combination of education and related experience required.

Management Experience: 3 years of management experience.

Skills & Abilities: Outstanding oral and written communication skills required, with proven knowledge of AP Style. Ability to manage experienced professionals and fully proficient in work and industry. Strong organizational, multi-tasking skills with ability to meet deadlines. Ability to use Microsoft Office Suite. Familiarity with Cision/TrendKite or other media monitoring software. Experience managing professional social media accounts. Strong teamwork and collaboration required. Willingness to serve as a media spokesperson required, experience as a spokesperson preferred. Ability to work on a team.

Travel: Travel may be required 10-25%.

• Combination of candidate's education and general experience satisfies requirements so long as the total years equate to description's minimum education and general experience years combined (Management experience cannot be substituted).

Physical Requirements

Physical requirements are those present in normal office environment conditions. Operational flexibility is required to meet sudden and unpredictable needs. Ability to use a personal computer, applicable software, and office equipment for sustained periods of time. May include sitting for long periods of time, driving a vehicle, and working under challenging conditions.

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified.

Benefits For You
WHAT WILL GIVE YOU THE COMPETITIVE EDGE (Preferred Qualifications):

As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive package includes:

• Medical, Dental Vision plans
• Health Spending Accounts & Flexible Spending Accounts
• PTO: Starting at 15 days a year; based on type of job and tenure
• Holidays: 11 paid holidays comprised of six core holidays and five floating holidays
• 401K with up to 6% match
• Paid Family Leave
• Employee Assistance
• Disability and Insurance: Short + Long Term
• Service Awards and recognition

Apply now Joining our team will provide you with the opportunity to
make your career a force for good
The American Red Cross is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, San Diego Fair Chance Ordinance, the California Fair Chance Act and any other applicable state and local laws.
AmeriCorps, the federal agency that brings people together through service, and its partners — the Peace Corps, AmeriCorps Alums, National Peace Corps Association, and the Service Year Alliance — launched Employers of National Service to connect national service alumni with opportunities in the workforce. American Red Cross is proud to be an EONS partner and share our employment opportunities with the network of organizations.

Interested in Volunteering? Visit to learn more, including our most-needed volunteer positions.

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