Influencer Marketing Coordinator

Title: Influencer Marketing Coordinator

Location: New York, NY (Hybrid, Mon-Thu In-Office)

Reporting to: Influencer Marketing Manager 

Department: PR & Partnerships

Salary: $18-$22 per hour

Role Overview: As an Influencer Marketing Coordinator, you will play a key role in bringing Bubble's global influencer strategies to life across major markets, including the US, UK, Australia, and Canada. This role is all about building strong partnerships with influencers, supporting brand campaigns, and fostering authentic influencer relations. You'll be a bridge between Bubble's global vision and the unique needs of diverse audiences, ensuring our message resonates and drives impact.

Your work will involve cross-collaboration across pr + partnerships, community, social media and global marketing. If you're passionate about influencer marketing, have a strong understanding of emerging trends, and thrive in a fast-paced environment, this is your chance to be part of a dynamic, growing team.

Bubble is a rapidly expanding skincare brand that delivers high-quality products at an accessible price point. With innovative solutions under $20, we're setting a new standard for affordable skincare designed to boost confidence and address diverse skincare needs.

Key Responsibilities:

Influencer Outreach & Management (45% of role)

• Identify, research, and build lists of potential influencers and content creators across key markets to align with Bubble's brand values and mission.
• Proactively recruit new influencers, focusing on those with highly engaged audiences and authentic alignment with the brand's ethos.
• Assist with daily outreach and communication to potential influencers, ensuring a timely and professional response.
• Coordinate product send-outs, ensuring timely delivery and clear communication about campaign expectations.

Influencer Network Maintenance (30% of role)

• Maintain and update detailed influencer trackers, ensuring all campaign-related data, contact information, performance metrics, and deliverables are accurately logged.
• Conduct daily upkeep to keep trackers organized, removing outdated information, adding new contacts, and ensuring real-time accuracy.
• Regularly analyze and categorize influencers based on market, engagement rates, audience demographics, and campaign outcomes for streamlined future outreach.
• Utilize tools such as Tribe Dynamics for social tracking, database management, creator discovery, and reporting on campaign performance.

Relationship Building (10% of role)

• Build and nurture long-term relationships with influencers, ensuring positive collaboration experiences and fostering ongoing partnerships
• Engage with influencers and their audiences to ensure authentic representation of the brand.

Campaign Management (10% of role)

• Support the execution of influencer campaigns from start to finish, including briefing influencers, tracking performance metrics, and managing deliverables.
• Collaborate with cross-functional teams to align campaigns with global marketing strategies and brand goals.
•  Create and distribute influencer briefs, outlining campaign details, content guidelines, and expectations.

Performance Analysis (5% of role)

• Monitor and report on campaign performance, including engagement, reach, and ROI.
• Use data-driven insights to optimize strategies and improve future campaigns.
• Regularly evaluate influencer performance, audience demographics, and engagement metrics to optimize partnerships and maximize impact.

What We're Looking For:

• 1-3 years of experience in influencer marketing.
• Strong understanding of influencer marketing trends, platforms, and analytics tools.
• Exceptional communication and relationship-building skills.
• Ability to juggle multiple projects in a fast-paced environment while maintaining attention to detail.
• Creative thinker with a passion for storytelling and connecting with diverse audiences.
• Proactive mindset with the ability to take initiative, bring fresh ideas, and make strategic recommendations to enhance influencer marketing efforts.