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Marketing Manager

23 hours ago

Arlington, Virginia, United States Janes Full time

Janes empowers military, government, and defense leaders to act with confidence in an increasingly complex world. Our trusted defense, security, and geopolitical information delivered through seamless digital platforms and system integrations - turns overwhelming data into clear, actionable intelligence and insight. By filling critical information gaps, Janes helps customers analyze threats, accelerate decisions, and stay ahead of emerging challenges

Job purpose: 

Ready to make an impact? We're looking for a strategic, data- and results-driven Marketing Manager to lead our Americas marketing programs and bring the Janes brand to life across the defense and intelligence communities.

As Marketing Manager, you'll be a key member of our global marketing team, owning the strategy and implementation of our Americas marketing activities. From account-based marketing and integrated campaigns to social media, and partner collaborations, you'll create initiatives that drive visibility, engagement, thought leadership, and growth across all channels.

How you will contribute at Janes: 

  • Strategy & Planning: Develop data- and results-driven marketing strategies that align and resonate with defense and intelligence communities and the defense industrial base within the Americas.
  • Market & Customer Insight: Conduct market research, analyze customer behavior, and use data-driven insights to inform decisions and identify opportunities.
  • Brand Management: Reinforce Janes brand positioning and messaging across all channels to maintain a strong, consistent image.
  • Cross-Functional Collaboration: Work closely with internal Sales, Product, Events and leadership teams to align marketing efforts with business objectives and product launches.
  • Campaign Execution: Set and lead multi-channel campaigns - including digital ads, SEO/AEO, content, email and social media to promote Janes solutions, strengthen brand positioning and generate leads.
  • Sales Enablement: Develop assets, such as presentations, playbooks, one-pagers and content libraries, to equip sales teams with resources to effectively communicate Janes value proposition and generate leads.
  • Partner Collaboration: Work with external partners to develop and execute strategies that promote and generate leads for joint solutions and resellers.
  • Social Media Support: Support social media initiatives as needed, ensuring consistent voice, engagement and relevance.
  • Performance Analysis: Monitor KPIs, analyze campaign results, and deliver actionable reports to stakeholders.
  • Budget & Resource Management: Manage marketing budgets, allocate funds effectively, and track expenses to maximize ROI.

 The ideal skills and experience for this role are: 

  • Strategy & Planning: Develop data-and results-driven marketing strategies that align and resonate with defense and intelligence communities and the defense industrial base within the Americas.
  • Market & Customer Insight: Conduct market research, analyze customer behavior, and use data-driven insights to inform decisions and identify opportunities.
  • Brand Management: Reinforce Janes brand positioning and messaging across all channels to maintain a strong, consistent image.
  • Cross-Functional Collaboration: Work closely with internal Sales, Product, Events and leadership teams to align marketing efforts with business objectives and product launches.
  • Campaign Execution: Set and lead multi-channel campaigns—including digital ads, SEO/AEO, content, email and social media to promote Janes solutions, strengthen brand positioning and generate leads.

Why Join Janes?

  • Join a leader in global defense intelligence.
  • Lead high-profile campaigns that shape conversations in the defense and intelligence space.
  • Collaborate with a talented, passionate team in a fast-paced, innovative environment.
  • Enjoy opportunities for career growth and professional development.
  • Benefit from a caring culture with generous paid time off, including vacation, flexible time off, a healthy half-day, and time to volunteer.

Benefits

  • 20 days vacation
  • 9 days flexible time off
  • 12 paid holidays
  • Paid parental leave
  • Health insurance (medical, dental and vision)
  • 401k retirement plan with company match and immediate vesting
  • Hybrid work schedule/flexibility
  • Company paid life and disability insurance
  • Healthy Half
  • Volunteering time
  • Weekly fresh fruit delivery
  • Learning & Development opportunities (LinkedIn Learning, Mentoring)
  • Access to an on-site gym

Janes is an Equal Opportunity Employer-Veterans/Disabled.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

This position is classified as Exempt under the Fair Labor Standards Act (FLSA).

Life at Janes

We believe Janes is truly a great place to work. Our values and leadership code drive everything we do, and we understand that the right behaviours and culture will always result in the best outcomes for our customers, our colleagues, our shareholders, and our business. We provide a supportive, stretching, and dynamic environment with the ability for you to grow rapidly, both personally and professionally.

Janes is an inclusive and equal opportunities employer and encourages applications regardless of age, race, disability, religion / belief, sexual orientation, gender reassignment, marriage or civil partnership, pregnancy/maternity, or gender.

Although this role is advertised as full time, Janes believed that flexibility at work can provide many significant benefits both to our colleagues and the business. We already work in a hybrid style across all offices and regions and can support different ways of working and offer different flexible working arrangements. So, if you are interested and have any requirements or needs in the way you would like to work, please apply, and speak to us about this.  We will always consider part time or flexible applications

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