Associate Brand Manager

At Curaleaf, we're redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you'll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Title: Associate Brand Manager

Location: Stamford, CT

Job Type: Full Time

Travel Requirement: 20-35%

About the Role:  We're looking for a strategic Associate Brand Manager to contribute to growth in our vapes and edibles portfolio. As the Associate Brand Manager, you'll support new product launches—from concept through commercialization—collaborating closely with Creative, Insights, Trade, and Analytics teams to deliver impactful campaigns and in-sector innovation. Using performance metrics and trend analysis, you'll monitor brand performance, category trends, and identify insights to guide strain strategy and broader brand activations. You will collaborate closely with the Digital, Social, and Media teams to optimize our brands' online and eCommerce presence. In this role, you'll partner with agencies and field teams to maintain brand integrity, execute against key brand objectives, and bring compelling brand storytelling to life across retail channels.

What You'll Do:

In this role, you will contribute to:

•    Creative Execution: Work with agencies and internal teams to ensure timely delivery of creative assets for campaigns and product launches.

•    Trade & Retail Initiatives: Support retail activations, promotional programs, and communication with field teams.

•    Budget Management: Help track and reconcile marketing budgets, ensuring accuracy and alignment with financial goals.

•    Swag & Merchandising Development: Coordinate the creation and distribution of branded merchandise and point-of-sale materials.

•    Digital & Social Footprint: Partner with digital teams and partners to enhance social media content, develop and execute influence strategies, and grow eCommerce performance.

•    Category Research & Trend Spotting: Gather and analyze market data to identify emerging trends and inform brand strategies.

  
What You'll Bring:

•    2–3 years of experience in brand marketing, trade marketing, or a related field—preferably within CPG or highly regulated industries(e.g., cannabis, alcohol, pharmaceuticals, nutrition, etc.)

•    Bachelor's degree in Marketing, Business Administration, or a related discipline

•    Proficient in digital and social marketing execution, including campaign support, content coordination, and performance measurement

•    Strong analytical mindset—comfortable gathering market and category insights (e.g., Nielsen, IRI), conducting post-campaign analyses, and informing strategic decisions

•    Cross-functional and agency collaboration skills, supporting creative development, trade and retail activations, and stakeholder communications

•    Written/verbal communication skills, project management, and interpersonal abilities—able to coordinate and meet project timelines across teams and agencies

Curaleaf Pay Transparency $79,000—$87,000 USD

What We Offer:

Career Growth OpportunitiesCompetitive Pay and BenefitsGenerous PTO and Parental Leave401(K) Retirement PlanLife/ Disability InsuranceCommunity InvolvementReferral Bonuses and Product Discounts

Benefits vary by state, role type, and eligibility.  

Follow us on Social Media: 
Instagram:
Twitter: @Curaleaf_Inc
LinkedIn: Curaleaf LinkedIn

Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, JAMS, Find and Zero Proof provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction, and production. Home | Curaleaf | Cannabis with Confidence

Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis. 

Our Values:

Lead and Inspire.  Commit to Win.  ONE Curaleaf.  Driven to Deliver Excellence.  

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Individuals adversely impacted by the war on drugs are encouraged to apply.

Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf. 

---