Marketing Manager

Job Title: Marketing Manager

Location: San Francisco, California, in person, 5 days a week, 9am to 5:30pm

About us:

Witter Coin is proud to be a historic San Francisco business and to continue to operate in the city we have called home since 1960. We are one of the leading rare coin dealers in the country and take pride in our operation. Our business spans across in-store retail, wholesale, private clients, live streaming platforms, and digital e-commerce platforms. The team at Witter Coin is growing and looking for talented individuals who are excited to join us as one of the premier coin dealers in the country.

About the role: The Marketing Manager will oversee all aspects of Witter Coin's digital and brand marketing strategy. Our sales and brand are extremely fast growing, and we want our presence to be innovative, consistent, and performance-driven. This role will be responsible for developing and executing campaigns that drive customer engagement, sales growth, and audience expansion while continually optimizing spend and tactics. This position will have ownership of marketing strategy, systems, tools, and outcomes.

Key Responsibilities:

• Develop and execute cross-channel marketing strategy to drive in-store customers, private clients, and digital revenue.
• Run digital advertising campaigns, including Google AdWords and social ads
• Manage social media channels and support ongoing content needs
• Manage all marketing content, including hiring and managing freelance designers
• Oversee website updates, performance, and user experience
• Work closely with the sales team to select, launch, and manage a CRM system to support customer engagement and retention
• Lead email marketing efforts, including planning, sending, and tracking performance
• Track and analyze marketing results to improve strategy and spending
• Work with leadership to align marketing activities with company goals

Candidate requirements:

• Minimum 5 years of experience in marketing, including social, email, and AdWords marketing
• Content development, including shooting and editing social content
• Proven experience managing digital advertising campaigns and budgets, including AdWords.
• Strong understanding of CRM platform and marketing analytics tools
• Demonstrated skill in brand storytelling and customer engagement.
• Excellent communication, organization, and project management abilities.

Preferred but Not Required:

• Experience in collectibles, auction platforms, or hobbyist consumer markets.
• Familiarity with platforms such as Whatnot, eBay Live, Instagram, TikTok, YouTube, Facebook, etc.
• Graphic design skills.
• Experience working within small but fast-growing organizations.

Salary Range:

$100k to $110k salary. We offer a comprehensive benefits package, including paid time off, medical, dental, vision, and 401 (k) matching.

Witter Coin is an equal opportunity employer and considers all applicants for employment without regard to race (including hair texture and styles), color, caste, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, citizenship, physical or mental disability, medical condition (including cancer and genetic conditions), genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, reproductive health decisionmaking, age (40 years and over), sexual orientation, veteran or military status, domestic violence victim status, political affiliation, and any other characteristic protected by state or federal anti-discrimination law covering employment.

Pay: $100, $110,000.00 per year

Benefits:

• 401(k) matching
• Health insurance
• Paid time off

Application Question(s):

• 1) What is your experience with inventory accounting?

2) What is your experience with measuring profitability for different sales channels?

3) Do you prefer to work with a team of finance professionals or are you comfortable being the only finance person in the company?

Work Location: In person