Director, VieCare Marketing

Director, VieCare Marketing & Community Relations

Sewickley, PA

Lutheran SeniorLife provides a comprehensive array of community based health and social service programs throughout western Pennsylvania.

Our services include LIFE (Living Independence for the Elderly); skilled nursing, home health; personal care; adoption & foster care; assisted living; adult day services; memory care; hospice; palliative care; residential living; affordable housing; home safety monitoring; Meals on Wheels; rehabilitation services and private duty.

LIFE is a program that serves county residents living in Armstrong, Butler, Beaver and Lawrence Counties. It is an all-inclusive comprehensive program that helps individuals maintain their independence in their home and community through supportive services. The LIFE programs offer an array of person-centered services from medical care to adult day supports with the primary goal of allowing individuals to remain in their own home.

Director, VieCare Marketing & Community Relations, oversees all marketing and enrollment departments for VieCare/LIFE programs across all programs.  Responsibilities include working with the LIFE programs and Lutheran SeniorLife designees to identify and develop target markets within the community for collaborative and referral opportunities. Works with LIFE enrollment staff to develop a strategic marketing plan to retain and initiate referrals to achieve census goals. Develops advertising, collateral materials, and works with LIFE and Lutheran SeniorLife Corporate designee to implement media relations strategies. Works with key community leaders in an effort to build strategic partnerships to advance awareness of the LIFE programs and potential business opportunities. Works in conjunction with the Executive Director and the LIFE Center Directors to ensure that community relations goals and activities are achieved to grow enrollment.

Director, VieCare Marketing & Community Relations qualifications include:

• Bachelor's degree (B.A.) from 4 year college or university, Marketing or related degrees preferred.
• 3 to 5 years related experience and/or training, in marketing, sales, census development.  At least one year experience with a frail or elderly population. 
• Working knowledge of computers, Microsoft Word and Excel required.  Knowledge of Publisher and database software.
• Must have dependable transportation with a valid driver's license in order to visit Participants in their homes and other sites.

Benefits

Lutheran SeniorLife offers growth opportunities and a variety of benefits including but not limited to:

*based on employment status*

• FREE** Benefit Model for Full-time Employees Includes: Medical, Dental, Vision, Life Insurance and Long-Term Disability. (**No per-pay contributions for Single Coverage)
• Competitive Wages, Hiring Incentives, Generous Paid Time Off, Bereavement Leave & Paid Holidays
• Low-Cost Benefit Model for Eligible Part-time Employees Includes: Medical, Dental, Vision, Life Insurance, Long-Term Disability
• Additional Medical, Dental, Vision Options for Employees and Family Members
• Voluntary Suite of Benefits Available at Low Group Rates including Short-Term Disability, Critical Illness, Hospital Indemnity, Accident Insurance, Identity Theft Protection, Legal Services, Pet Insurance, and Additional Life Insurance Options
• Immediate eligibility to participate in the employer sponsored retirement savings plan
• Optional enrollment in a Flexible Spending Account
• Total Wellness and WorkLife Balance resources, discounts, programs
• Tuition Reimbursement and Mileage Reimbursement may be available for Eligible Employees
• Career Success - coaching, training, internships and recognition program

Lutheran SeniorLife and its affiliates are equal opportunity employers.